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Theory in marketing : selected...
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Marketing
100
Marketing management
60
Marketingmanagement
60
Marktforschung
57
Marketingtheorie
51
Marketing theory
48
USA
42
United States
38
Consumer behaviour
35
Konsumentenverhalten
35
Theorie
34
Theory
34
Market research
31
Absatz
29
Vereinigte Staaten
29
Kongress
16
Verkauf
14
Internationales Marketing
13
Selling
13
Werbung
13
Welt
12
World
12
Beziehungsmarketing
10
International marketing
10
Relationship marketing
10
Corporate Social Responsibility
9
Corporate social responsibility
9
Internet marketing
9
Online-Marketing
9
Verbraucher
9
Digitalisierung
8
Digitization
8
Social Web
8
Social web
8
Advertising
6
Artificial intelligence
6
Einzelhandel
6
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6
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6
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75
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66
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Konferenzschrift
116
Collection of articles of several authors
45
Sammelwerk
45
Conference proceedings
36
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21
Non-commercial literature
21
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9
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5
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5
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5
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5
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English
278
Undetermined
97
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1
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Alderson, Wroe
69
Cox, Reavis
31
Shapiro, Stanley J.
7
Bennett, Peter D.
4
Goodman, Charles S.
4
Martin, Miles W.
4
Baker, Stacey Menzel
3
Bernhardt, Kenneth L.
3
Blanchard, Simon
3
Cross, Samantha N. N.
3
Epp, Amber M.
3
Flynn, Andrea Godfrey
3
Gielens, Katrijn
3
Green, Paul E.
3
Grewal, Dhruv
3
Humphreys, Ashlee
3
Im, Subin
3
Lisjak, Monika
3
Mallapragada, Girish
3
Malter, Alan J.
3
Mehta, Ravi
3
Packard, Grand
3
Saboo, Alok
3
Satornino, Cinthia B.
3
Umashankar, Nita
3
Adler, Lee
2
Andreasen, Alan R.
2
Bartels, Robert D. W.
2
Berry, Leonard L.
2
Blair, Edward
2
Bloch, Thomas M.
2
Brown, Tom
2
Cowan, Donald R. G.
2
Czepiel, John A.
2
Evans, Kenneth R.
2
Ferber, Robert
2
Ferrell, Odies C.
2
Fisk, George
2
Gelb, Betsy D.
2
George, William R.
2
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American Marketing Association
274
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2021, Online>
3
AMA Winter Academic Conference <2022, Las Vegas, Nev.>
3
AMA Winter Academic Conference <2022, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
AMA Winter Academic Conference <2024, Online>
3
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
3
Summer Educators' Conference
3
Educators' Conference
2
Marketing Educators' Conference <1976, Memphis, Tenn.>
2
Services Marketing Conference <6, 1987, San Diego, Calif.>
2
Special Educators' Conference <1, 1981, Orlando, Fla.>
2
University of Michigan / School of Business Administration
2
Winter Educators' Conference <1993, Newport Beach, Calif.>
2
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
2
Winter Educators' Conference <1995, La Jolla, Calif.>
2
Winter Educators' Conference <1996, Hilton Head Island, SC>
2
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
2
Winter Educators' Conference <1998, Austin, Tex.>
2
Winter Educators' Conference <1999, St. Petersburg, Fla.>
2
Winter Educators' Conference <2002, Austin, Tex.>
2
50th Anniversary International Symposium of Marketing and Allied Disciplines <1965, Washington, DC>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Educator's Conference <2015, Chicago, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
ATTITUDE RESEARCH CONFERENCE <9, 1978, TARPON SPRINGS, FLA.>
1
Advanced Research Techniques Forum <1, 1990, Beaver Creek, Colo.>
1
American Farm Economic Association
1
American Friends Service Committee
1
American Management Association
1
Attitude Research Conference <21, 1990, Newport Beach, Calif.>
1
Behavioral Research Conference <1, 1990, Chicago, Ill.>
1
Behavioral Research Conference Strategic Decision from Behavioral Research <1, 1990, Newport Beach, Calif.>
1
Chemical Market Research Association
1
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Published in...
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Series / American Marketing Association
33
A twenty-first century guide to Aldersonian marketing thought
18
Marketing theory and applications
16
Proceedings series / American Marketing Association
13
AMA educators' proceedings
8
Journal of marketing
8
Combined proceedings (Spring Conference + Fall Conference)
5
Domestic commerce series
4
Educators' conference proceedings
4
Educators' proceedings
4
Fall conference / Proceedings
4
The marketing channel : a conceptual viewpoint
4
AMA proceedings series
3
Business proceedings / American Marketing Association
3
Journal of historical research in marketing
3
Social issues in marketing : readings for analysis
3
AMA reprint series
2
Distribution cost studies
2
History of marketing thought ; Volume 2
2
Marketing Research Techniques Series, American Marketing Association
2
Marketing classics : a selection of influential articles
2
Michigan business papers
2
Proceedings of the ... National Conference of the American Marketing Association
2
Proceedings of the Winter Conference of the American Marketing Association
2
Readings in marketing
2
Theory in marketing
2
... AMA educators' proceedings
1
2004 AMA educators' proceedings
1
2005 AMA educators' proceedings
1
2006 AMA educators' proceedings
1
2007 AMA educators' proceedings
1
2008 AMA educators' proceedings
1
AMA briefings & surveys
1
AMA educators proceedings
1
Bibliography series / American Marketing Association
1
Business Horizons
1
Business horizons
1
Comparative marketing systems : a cultural approach
1
Consumer problems : Proceedings of an institute arranged by the University of Minnesota Through the facilities of its Center for Continuation Study in cooperation with Consumers Union of United States of Mount Vernon, New York, July 18-20, 1955
1
Deutsche Hochschulschriften : DHS
1
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ECONIS (ZBW)
280
USB Cologne (EcoSocSci)
90
OLC EcoSci
4
RePEc
2
Showing
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376
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1
Theory in marketing
Cox, Reavis
(
contributor
);
Alderson, Wroe
(
contributor
); …
-
1964
-
1. print
Persistent link: https://www.econbiz.de/10000674815
Saved in:
2
Towards a theory of marketing
Alderson, Wroe
;
Cox, Reavis
- In:
A twenty-first century guide to Aldersonian marketing …
,
(pp. 39-59)
.
2006
Persistent link: https://www.econbiz.de/10003279528
Saved in:
3
Towards a theory of marketing
Alderson, Wroe
;
Cox, Reavis
-
2008
Persistent link: https://www.econbiz.de/10003610277
Saved in:
4
Theory in marketing : selected essays
Cox, Reavis
(
contributor
);
Alderson, Wroe
(
contributor
)
-
1950
Persistent link: https://www.econbiz.de/10004711764
Saved in:
5
American research into marketing: where next?
Cox, Reavis
- In:
Research into retailing and distribution
,
(pp. 149-167)
.
1974
Persistent link: https://www.econbiz.de/10003520463
Saved in:
6
Consumer convenience and the retail structure of cities
Cox, Reavis
- In:
Journal of marketing
23
(
1959
),
pp. 355-362
Persistent link: https://www.econbiz.de/10003520471
Saved in:
7
Ralph F. Breyer 1897-
Cox, Reavis
-
2008
Persistent link: https://www.econbiz.de/10003643829
Saved in:
8
Changing social objectives in marketing
Cox, Reavis
- In:
Social issues in marketing : readings for analysis
,
(pp. 6-10)
.
1967
Persistent link: https://www.econbiz.de/10002035065
Saved in:
9
Consumer convenience and the retail structure of cities
Cox, Reavis
- In:
Marketing classics : a selection of influential articles
,
(pp. 16-25)
.
1969
Persistent link: https://www.econbiz.de/10002035067
Saved in:
10
Consumer convenience and the retail structure of cities
Cox, Reavis
- In:
Readings in marketing
,
(pp. 441-450)
.
1963
Persistent link: https://www.econbiz.de/10002035070
Saved in:
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