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Illuminating the World Cup effect : night lights evidence from South Africa

Pfeifer, Gregor; Wahl, Fabian; Marczak, Martyna - 2016

This paper evaluates the economic impact of the $14 billion preparatory investments for the 2010 FIFA World Cup in South Africa. We use satellite data on night light luminosity at municipality and electoral district level as a proxy for economic development, applying synthetic control methods...

Persistent link: https://www.econbiz.de/10011554493

What makes an effective CSR program? : an analysis of the constructs of a cause-related participant sport sponsorship event

Sung, Minjung; Yi, U-yŏng - In: International journal of sports marketing & sponsorship 17 (2016) 1, pp. 56-77

Persistent link: https://www.econbiz.de/10011557413

"Same, same-but different!" on consumers' use of corporate PR media in sports

Burk, Verena; Grimmer, Christoph G.; Pawlowski, Tim - In: Journal of sport management : the official journal of … 30 (2016) 4, pp. 353-368

Persistent link: https://www.econbiz.de/10011560012

Understanding the sport event volunteer experience : an investigation of role ambiguity and its correlates

Rogalsky, Kristen; Doherty, Alison; Paradis, Kyle F. - In: Journal of sport management : the official journal of … 30 (2016) 4, pp. 453-469

Persistent link: https://www.econbiz.de/10011560081

The effect of Twitter on sports fans' information processing : an analysis of the controversial referee's decision in the 2012 London Olympic Games

Lee, Min Kyo; Ryu, Sangyoon; Clavio, Galen; Lovell, M. David - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 102-119