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Special report: the Olympics business ; how the Olympics struck gold
Payne, Michael - In: Business strategy review 19 (2008) 2, pp. 84-93
Persistent link: https://www.econbiz.de/10003720673
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Special edition: Olympics
Pons, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003761129
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Introduction: Marketing the Olympic Games
Pons, Frank; Stotlar, David; Bradish, Cheri - In: International journal of sports marketing & sponsorship 9 (2007/08) 4, pp. 241
Persistent link: https://www.econbiz.de/10003761141
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Coca-Cola China's virtual Olympic Torch Relay programme at the 2008 Beijing Olympic Games : adding interactivity to a traditional offline Olympic activation
Choi, J. Andrew - In: International journal of sports marketing & sponsorship 9 (2007/08) 4, pp. 246-255
Persistent link: https://www.econbiz.de/10003761146
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Olympic sponsorship : evolution, challenges and impact on the Olympic movement
Giannoulakis, Chrysostomos; Stotlar, David; … - In: International journal of sports marketing & sponsorship 9 (2007/08) 4, pp. 256-270
Persistent link: https://www.econbiz.de/10003761149
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Selection of leveraging strategies by national Olympic sponsors : a proposed model
Davies, Fiona; Tsiantas, Georgios - In: International journal of sports marketing & sponsorship 9 (2007/08) 4, pp. 271-289
Persistent link: https://www.econbiz.de/10003761152
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Winning the Olympic marketing game : recall of logos on clothing, equipment and venues at the 2006 Winter Olympics
Robinson, Tom; Bauman, Lois - In: International journal of sports marketing & sponsorship 9 (2007/08) 4, pp. 290-305
Persistent link: https://www.econbiz.de/10003761154
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The Olympic Equestrian Games : brand collaboration and associations within a destination and a sports event
Fyrberg, Anna - In: International journal of sports marketing & sponsorship 9 (2007/08) 4, pp. 307-319
Persistent link: https://www.econbiz.de/10003761156
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Olympic Games host and bid city marketing : exploring issue management in the relationships among event stakeholder groups
Xing, Xiaoyan; Church, Anthony G.; O'Reilly, Norm; … - In: International journal of sports marketing & sponsorship 9 (2007/08) 4, pp. 321-335
Persistent link: https://www.econbiz.de/10003761161
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Special issue: Special sport events
Dwyer, Larry M. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003762404