Suleiman Awwad, Mohammad; Awad Neimat, Bashar - In: Journal of Economic and Administrative Sciences 26 (2010) 1, pp. 27-51
This study aims at identifying the most critical factors affecting the customer switching behavior for mobile service providers in Jordan. A number of 580 questionnaires distributed to a random sample of Jordanian mobile users. The questionnaire contains 33 items measured on a five‐point...