Similar Search Results

Using digital marketing from SMEs companies in the manufacturing industry in Albania

Shyle, Irma; Rruplli, Erisjena - In: International journal of business excellence : IJBEX 28 (2022) 2, pp. 237-252

Persistent link: https://www.econbiz.de/10014234653

Digital marketing modelling : a sustainable competitive advantage for SMEs

Kishor, Jugal - In: World review of entrepreneurship, management and … 18 (2022) 4, pp. 404-428

Persistent link: https://www.econbiz.de/10013350784

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach

Smith, Trevor A. - 2022

1. Introduction to Marketing Effectiveness and the SMEs -- 2. Marketing Effectiveness and Accountability with … Implications and Applications for SMEs -- 3. Knowledge and Marketing Effectiveness with Implications and Applications for SMEs -- 4 …. A Qualitative Inquiry into Marketing Effectiveness of the SMEs -- 5. The Key Drivers of Marketing Efficiency of the SME …

Persistent link: https://www.econbiz.de/10013386128

Marketing for Small B2B Businesses : How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing

Schulkind, Andrew - 2022

Chapter 1: The Marketing Mindset -- Chapter 2: Defining Your Marketing Goals -- Chapter 3: Creating Content that Provides Value -- Chapter 4: Generating Great Content - From Ideas to Execution -- Chapter 5: The Content Creation Process -- Chapter 6: Branding and Design for Content Marketing --...

Persistent link: https://www.econbiz.de/10013461551

Factors affecting digital marketing adoption in Pakistani small and medium enterprises

Ullah, Ihsan; Khan, Muhammad; Rakhmonov, Dilshodjon; … - In: Logistics 7 (2023) 3, pp. 1-22

from 363 owners/managers of SMEs in Pakistan. Structural equation modeling is used to check the hypothesized model of the … policies, and social influence significantly affect adoption of digital marketing by SMEs in Pakistan. Conclusions: Furthermore …

Persistent link: https://www.econbiz.de/10014393021

The innovative posture of SMEs depending on the usage of marketing tools

Ključnikov, Aleksandr; Civelek, Mehmet; Chovanová … - In: Serbian journal of management : an international … 17 (2022) 1, pp. 73-84

Persistent link: https://www.econbiz.de/10013484917

Harnessing social media business affordances for internationalisation : multiple case study of small and medium-sized enterprises

Vanninen, Heini; Mero, Joel; Glavas, Charmaine - In: International journal of export marketing : IJExportM 5 (2022) 2, pp. 141-162

Persistent link: https://www.econbiz.de/10014310075

Micro-enterprises' digital marketing tools for building customer relationships

Nikunen, Tuulia; Saarela, Martti; Oikarinen, Eeva-Liisa; … - In: Management 12 (2017) 2, pp. 171-188

The digital marketing environment is changing rapidly, and, for micro-enterprises, digital marketing is currently a vitally important opportunity. Attracting customers, engaging customers’ interest and participation, retaining customers, learning customers’ preferences and relating to...

Persistent link: https://www.econbiz.de/10011725194

Short-selling and financial performance of SMEs in China: The mediating role of CSR performance

In: International Journal of Financial Studies 9 (2021) 2, pp. 1-16

The aim of this study is to examine the effect of short-selling deregulation on the financial performance of SMEs in …) performance as the mediating effect. This study investigates a panel data analysis with a sample of 5038 firm-years of SMEs listed …

Persistent link: https://www.econbiz.de/10013200347

Mobile money as a sustainable alternative for SMEs in less developed financial markets

Tengeh, Robertson Khan; Talom, Frank Sylvio Gahapa - In: Journal of Open Innovation: Technology, Market, and … 6 (2020) 4, pp. 1-21

Despite the many advantages that mobile money offers to Small and Medium-sized Enterprises (SMEs) relative to … Money Services (MMS) among SMEs, the types of Mobile Money Services used by these SMEs, and the interdependences between … necessitated the usage of a survey questionnaire and structured in-depth interviews. Representatives of 12 SMEs were interviewed …

Persistent link: https://www.econbiz.de/10012620472