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Lanier, Clinton D.; Rader, C. Scott - In: Journal of customer behaviour 22 (2023) 4, pp. 296-309

Persistent link: https://www.econbiz.de/10015056421

The “digital divide” for rural small businesses

Richmond, William B.; Rader, Scott; Lanier, Clinton - In: Journal of research in marketing and entrepreneurship : JRME 19 (2017) 2, pp. 94-110

Persistent link: https://www.econbiz.de/10011816095

The “digital divide” for rural small businesses

Richmond, William; Rader, Scott; Lanier, Clinton - In: Journal of Research in Marketing and Entrepreneurship 19 (2017) 2, pp. 94-104

Purpose This research aims to contribute to the marketing and entrepreneurship literature by showing that there is a new, different digital divide for rural small businesses based not on access to the internet but on its use for digital marketing. Design/methodology/approach This research uses...

Persistent link: https://www.econbiz.de/10014902687

Experiential marketing : understanding the logic of memorable customer experiences

Lanier, Clinton D.; Hampton, Ronald D. - In: Memorable customer experiences : a research anthology, (pp. 9-23). 2009

Persistent link: https://www.econbiz.de/10003902694

Culture and co-creation : exploring consumers' inspirations and aspirations for writting and posting on-line fan fiction

Lanier, Clinton D.; Schau, Hope Hensen - 2007

Persistent link: https://www.econbiz.de/10003500123

Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy

Lanier, Clinton D.; Rader, C. Scott; Fowler, Audrey R. - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 26-47

Persistent link: https://www.econbiz.de/10009733487

Digital fandom : mediation, remediation, and demediation of fan practices

Lanier, Clinton D.; Fowler, Aubrey R. - In: The Routledge companion to digital consumption, (pp. 284-295). 2013

Persistent link: https://www.econbiz.de/10009690727

Consumption experience : an expanded view

Lanier, Clinton D.; Rader, C. Scott - In: Marketing theory 15 (2015) 4, pp. 487-508

Persistent link: https://www.econbiz.de/10011494737

CyberRx : emerging social media marketing strategy for pharmaceuticals

Rader, Charles Scott; Subhan, Zahed; Lanier, Clinton D.; … - In: International journal of pharmaceutical and healthcare … 8 (2014) 2, pp. 193-225

Persistent link: https://www.econbiz.de/10010388960

Ambiguity and fandom : the (meaningless) consumption and production of popular culture

Lanier, Clinton D.; Rader, C. Scott; Fowler, Audrey R. - 2015

Persistent link: https://www.econbiz.de/10011657563