following question:Do Albanian advertisers/agencies plan strategically for the advertising campaigns targeting the Albanian …The advertising sector in Albania has grown to millions and millions of Euros spent by advertisers yearly, but how … advertisers themselves as well. The thesis aimed to understand in depth the advertising planning of Albanian advertisers, whether …

appropriate methodology to analyze the effectiveness of a targeted advertising campaign, and there is a dearth of empirical … evidence on the effectiveness of targeted advertising as a whole. The targeted population is more likely to convert from … advertising so the response lift between the targeted and untargeted group to the advertising is likely an overestimate of the …

Mobile in-app advertising is now the dominant form of digital advertising. While these ads have excellent user … types of targeting information, the incentives of ad-networks to engage in behavioral targeting, and the role of regulation … framework for targeting and an analytical auction model for examining market outcomes under counterfactual targeting regimes. We …