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Using humor to increase COVID-19 vaccination intention for the unvaccinated : the moderating role of trust in government
Yoon, Hye Jin; Lee, Jongmin; Han, Jeong Yeob; Ko, Youngjee - In: Journal of consumer behaviour 22 (2023) 5, pp. 1084-1095
Persistent link: https://www.econbiz.de/10014380352
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The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine : the role of pre-existing attitude towards the flu vaccine and psychologica...
Kim, Hanyoung; Seo, Youngji; Yoon, Hye Jin; Han, Jeong Yeob - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1187-1208
Persistent link: https://www.econbiz.de/10012650638
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A mobile multi-agent sensing problem with submodular functions under a partition matroid
Lee, Jongmin; Kim, Gwang; Moon, Ilkyeong - In: Computers & operations research : and their … 132 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012595750
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The effect of brand-health issue fit on fast-food health-marketing initiatives
Kim, Hanyoung; Kim, Jooyoung - In: Journal of current issues and research in advertising 41 (2020) 1, pp. 54-70
Persistent link: https://www.econbiz.de/10012244989
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Advertising nativeness as a function of content and design congruence
Kim, Jooyoung; Choi, Dongwon; Kim, Hanyoung - In: International journal of advertising : the review of … 38 (2019) 6, pp. 845-866
Persistent link: https://www.econbiz.de/10012200333
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Breaking the sound of silence : explication in the use of strategic silence in crisis communication
Pang, Augustine; Jin, Yan; Seo, Youngji; Choi, Sung In; … - In: International journal of business communication : IJBC … 59 (2022) 2, pp. 219-241
Persistent link: https://www.econbiz.de/10013256520
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Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.; Kim, Jihoon; Lee, Yen-I; Sun, Shuoya; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
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Political accountability and its influence on trade liberalization
Lee, Jongmin - In: The Korean economic review 20 (2004) 2, pp. 305-322
Persistent link: https://www.econbiz.de/10003738306
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The impact of geopolitical risk on stock returns : evidence from inter-Korea geopolitics
Jung, Seungho; Lee, Jongmin; Lee, Seohyun - 2021
We investigate how corporate stock returns respond to geopolitical risk in the case of South Korea, which has experienced large and unpredictable geopolitical swings that originate from North Korea. To do so, a monthly index of geopolitical risk from North Korea (the GPRNK index) is constructed...
Persistent link: https://www.econbiz.de/10012796347
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Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10011304689