The sharing economy is a growing sector that raises important questions for governance, trust, and the impact of the intersection of commercial and social motives. However, governance research in this context is relatively limited, and generally focused on the consumer perspective.The authors...

Consumption cues (e.g., brands, money, and advertisements) can have powerful effects on cognition, perception, and behavior, yet how people regulate responses to such cues is not well understood. This is surprising given that consumption cues are increasingly present in nontraditional consumer...

Nationwide Insurance and Johnnie Walker Scotch aired advertisements that encouraged people to contemplate death.What are the immediate emotional and perceptual outcomes of such advertisements? With five studies, thinking about death was found to attenuate emotional reactions and perceptions, a...

Consumers desire products that provide meaningful experiences. Therefore, a marketer's success often depends on familiarizing consumers with the unique experience a product offers. Marketers recognize the value in communicating about a product experience through analogy, but little research has...

This study adopts a dual-system view of category learning. The findings suggest that consumers who learn a dominant feature as a verbal rule for a product category will classify a new ambiguous product according to that feature even if it more closely resembles a different product category. The...

Interpersonal connections are often involved in the planning, consuming, and reminiscing of special consumption experiences. Yet we have limited understanding of how consumers in different stages (planning versus reminiscing) influence one another and how this might vary as a function of...