Narrow search
Showing 1 - 10 of 87,220
Cover Image
Follow for follow : marketing of a start-up company on Instagram
Virtanen, Henrik; Björk, Peter; Sjöström, Elin - In: Journal of small business and enterprise development 24 (2017) 3, pp. 468-484
Persistent link: https://www.econbiz.de/10011777156
Cover Image
Who needs to be more visible online? : the value implications of web visibility and firm heterogeneity
Wang, Fang; Xu, Bixia - In: Information & management : the internat. journal of … 54 (2017) 4, pp. 506-515
Persistent link: https://www.econbiz.de/10011719976
Cover Image
Can Content Survive Online?
Lichtman, Douglas - 2010
The music, publishing and motion picture industries are each today struggling to identify new business models that might replace existing mechanisms for funding professional content. In this podcast, we consider the legal and strategic roadblocks that might stand in the way. Guests include: Brad...
Persistent link: https://www.econbiz.de/10013142727
Cover Image
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa; Loureiro, Sandra Maria Correia; Rita, Paulo; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Cover Image
Do social media matter? : initial empirical evidence
Du, Hui; Jiang, Wei - In: The journal of information systems : JIS ; a semiannual … 29 (2015) 2, pp. 51-70
Persistent link: https://www.econbiz.de/10011341191
Cover Image
Financial returns to firms' communication actions on firm-initiated social media : evidence from Facebook business pages
Chung, Sunghun; Animesh, Animesh; Han, Kunsoo; … - In: Information systems research : ISR 31 (2020) 1, pp. 258-285
Persistent link: https://www.econbiz.de/10012242482
Cover Image
The impact of social media adoption on innovative SMEs' performance
Domma, Filippo; Errico, Lucia - In: International review of applied economics 37 (2023) 3, pp. 324-356
Persistent link: https://www.econbiz.de/10014333539
Cover Image
Messenger Marketing : wie Unternehmen WhatsApp & Co erfolgreich für Kommunikation und Kundenservice nutzen
Mehner, Matthias - 2019
Die Welt der Messenger und der Messenger-Markt in Deutschland -- Strategische Positionierung von Messengern -- Messenger Marketing & Recht: Datenschutzkonformer Einsatz von WhatsApp, Facebook Messenger & Co. -- Messenger in der Customer Journey -- Messenger-Kommunikation in der Praxis:...
Persistent link: https://www.econbiz.de/10012402248
Cover Image
Messenger Marketing : wie Unternehmen WhatsApp & Co erfolgreich für Kommunikation und Kundenservice nutzen
Mehner, Matthias - 2019
Dieser Leitfaden zeigt Ihnen, wie Sie Messenger-Dienste für Kommunikationsziele im Unternehmen erfolgreich einsetzen können. Sie erhalten gebündelt praxiserprobtes Wissen zu den Einsatzmöglichkeiten der verschiedenen Messenger. Erfahren Sie alles über den Weg zur richtigen Strategie, die...
Persistent link: https://www.econbiz.de/10012027759
Cover Image
Enhancing organizational capacity through the use of social media
Sun, Rui; Asencio, Hugo; Reid, Julie - In: Cases on strategic social media utilization in the …, (pp. 262-300). 2015
Persistent link: https://www.econbiz.de/10010507809