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"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
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Workspaces of mediation : how digital platforms shape practices, spaces and places of creative work
Repenning, Alica - In: Tijdschrift voor economische en sociale geografie 113 (2022) 2, pp. 211-224
Persistent link: https://www.econbiz.de/10013193700
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The EU digital single market and the platform economy
Anagnōstopulu, Despoina - In: Economic growth in the European Union : analyzing SME …, (pp. 43-57). 2020
Since 2010, the EU policy concerning the Digital Agenda and the Digital Single Market Strategy aimed to advance EU growth with concrete actions, in order to "unleash the potential of e-commerce". Among the major achievements of the Digital Single Market Strategy is the Regulation on Online...
Persistent link: https://www.econbiz.de/10012293011
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Online technologies and sports : a new era for sponsorship
Koronios, Konstantinos; Dimitropoulos, Panagiotis; … - In: The journal of high technology management research 31 (2020) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10012253886
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How digital platforms influence luxury purchase behavior in India?
Jain, Varsha; Schultz, Don E. - In: Journal of marketing communications 25 (2019) 1, pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
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The impact of digital innovations on marketing and consumers
Ratchford, Brian Thomas - In: Marketing in a digital world, (pp. 35-61). 2019
Persistent link: https://www.econbiz.de/10012123415
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Determinants of consumers' purchase intention on digital business model platform : evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique
Tilahun, Mulatu; Atanaw, Eshetie Berhan; Tesfaye, Gezahegn - In: Journal of innovation and entrepreneurship : JIE 12 (2023), pp. 1-28
Online digital market platform business model designers, marketers, and retailers can further expand their marketing strategies to draw in and keep customers to gain a competitive edge globally if they are aware of the elements influencing consumers' purchasing intentions. The purpose of this...
Persistent link: https://www.econbiz.de/10014496929
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As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina; Turunen, Linda Lisa Maria - In: The journal of product & brand management 25 (2016) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
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A systematic review of perceived value toward online review on s-commerce platform
Atchariyakarn, Nabhassorn; Zhang, Jing - 2021
Persistent link: https://www.econbiz.de/10012594505
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Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin; Nuttawut Rojniruttikul - In: Corporate Practices: Policies, Methodologies, and …, (pp. 247-261). 2024
Persistent link: https://www.econbiz.de/10014564136