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Can Virtual Influencers Represent a Solution for Municipalities Management Models? A Content Analysis to Explore How Digital Transformation Pushes Toward Social Change
Secinaro, Silvana; Lanzalonga, Federico; Chmet, Federico; … - 2023
municipalities. The research identifies flexibility and innovation as advantages and production costs and authenticity as risks …
Persistent link: https://www.econbiz.de/10014359832
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Toward museum transformation : from mediation to social media-tion and fostering omni-visit experience
Kéfi, Hajer; Besson, Ekaterina; Zhao, Yue; Farran, Sali - In: Information & management : the international journal of … 61 (2024) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10014457467
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Digital transformation social spaces of Romanians and Moldovans in Berlin
Vochin, Mihaela-Violeta - In: SEER : journal for labour and social affairs in Eastern … 26 (2023) 1, pp. 65-80
Persistent link: https://www.econbiz.de/10014422313
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Strategic social media : from marketing to social change
Mahoney, L. Meghan; Tang, Tang - 2017
Intro -- Strategic Social Media -- Contents -- Introduction -- Reference -- Part 1 Social Media in Convergence -- 1 Understanding Social Media and Social Behavior Change -- Introduction -- Bridging Communication Theories and Social Media Practitioners -- Linear Communication Models to Modern...
Persistent link: https://www.econbiz.de/10012683804
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Networked public : social media and social change in contemporary China
Wei, He - 2017
Persistent link: https://www.econbiz.de/10011646301
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Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
Werner, Christian (ed.); Kainz, Florian (ed.) - Expertentagung "Social Media Marketing im Spitzensport" … - 2016
Persistent link: https://www.econbiz.de/10011561134
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Facebook-Gesellschaft
Simanowski, Roberto - 2016 - Erste Auflage
Klischees und Leerstellen in der Reflexion, was Facebook ist und wie es die Gesellschaft verändert. Das Buch „tritt einen … anfangen, uns selbst zu überdenken. Als Gesellschaft, als Community, als Netzwerk. Simanowskis kurze Geschichte vom Ende der …
Persistent link: https://www.econbiz.de/10011610345
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Die Sharing Economy : teile und herrsche ; wie Uber und AirBnB ganze Industrien umkrempeln
Stone, Brad - 2017
Persistent link: https://www.econbiz.de/10014013274
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Social Web
Ebersbach, Anja; Glaser, Markus; Heigl, Richard - 2016 - 3., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011386251