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Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.; Sharma, Amalesh; Gupta, Shaphali - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
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Consequences of multigenerational services adoption behavior : global client engagement
Sood, Ashish; Gupta, Shaphali; Kumar, Vikas - In: Journal of international marketing 31 (2023) 2, pp. 43-63
Persistent link: https://www.econbiz.de/10014294040
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The role of creativity and culture for transformational management in a changing world
Gupta, Shaphali; Ganesh, Shiv; Krishen, Anjala - In: Journal of business research : JBR 160 (2023), pp. 1-3
Persistent link: https://www.econbiz.de/10014299329
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Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda; Gupta, Shaphali; Kumar, V.; Kumar, Binay - In: Industrial marketing management : the international … 115 (2023), pp. 198-213
Persistent link: https://www.econbiz.de/10014454889