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Brand placement repetition in a fictional text
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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Violence in games may not promise an effective brand strategy, but plot relation does
Monin Techawachirakul - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 121-143
Persistent link: https://www.econbiz.de/10012179108
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Modelling the effects of brand placements in movies : an investigative study of event type and placement type
Chavadi, Chandan Andanesh; Menon, Sindhu R.; Sirothiya, … - In: Vision : the journal of business perspective 23 (2019) 1, pp. 31-43
Persistent link: https://www.econbiz.de/10012161361
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Good for the feelings, bad for the memory : the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
Breves, Priska; Schramm, Holger - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1264-1285
Persistent link: https://www.econbiz.de/10012200377
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Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of business research : JBR 82 (2018), pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
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Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla; Davis, Teresa - In: European journal of marketing : EJM 50 (2016) 11, pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
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How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika - In: Management research review 40 (2017) 4, pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
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How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
Choi, Dongwon; Bang, Hye Jin; Wojdynski, Bartosz W.; … - In: Journal of interactive marketing : a quarterly … 42 (2018), pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
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Framing food tourism videos : what drives viewers' attitudes and behaviors?
Chi, Christina G.; Deng, Demi; Chi, Oscar Hengxuan; … - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 3, pp. 533-548
Persistent link: https://www.econbiz.de/10014633601
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Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia; Rasolofoarison, Dina - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 761-778
Persistent link: https://www.econbiz.de/10011799718