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Hedonic retail beef and pork product prices
Parcell, Joseph L.; Schroeder, Ted C. - In: Journal of agricultural and applied economics 39 (2007) 1, pp. 29-46
Persistent link: https://www.econbiz.de/10003486295
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Capturing the essence of a corporate brand personality : a Western brand in Eastern Europe
Rekom, Johan van; Jacobs, Gabriele; Verlegh, Peeter W. J.; … - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 114-124
Persistent link: https://www.econbiz.de/10003458920
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"Die Auktionskultur verändert unsere Vorstellung von Besitz."
Nissanoff, Daniel - In: GDI-Impuls : Wissensmagazin für Wirtschaft, … 25 (2007) 1, pp. 56-63
Persistent link: https://www.econbiz.de/10003443807
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An analysis of financial services brand marks
Miller, Darryl W.; Foust, Jacque E.; Kilic, Ozcan - In: Journal of financial services marketing : JFSM 11 (2006/07) 3, pp. 257-267
Persistent link: https://www.econbiz.de/10003470339
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Retailing strategies for generic brand grocery products
Hawes, Jon M. - 1982
Persistent link: https://www.econbiz.de/10003475779
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Estimating the value of brand alliances in professional team sports
Yang, Yupin; Shi, Mengze; Goldfarb, Avi - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1095-1111
Persistent link: https://www.econbiz.de/10003909211
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The practice of brand extension through licensing : the Spalding challenge
Cobbs, Joe; McKelvey, Stephen - In: Sport management review 12 (2009) 3, pp. 185-192
Persistent link: https://www.econbiz.de/10003913574
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The practice of brand extension through licensing : the Spalding challenge; teaching note and overview for use in class
Cobbs, Joe; McKelvey, Stephen - In: Sport management review 12 (2009) 3, pp. 193-198
Persistent link: https://www.econbiz.de/10003913575
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Time for marketing to really get direct about creating value
Greco, John A. - In: Reinventing interactive and direct marketing : leading …, (pp. 13-18). 2010
Persistent link: https://www.econbiz.de/10003914058
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iBrands: the new face of the consumer
McCathren, Michael - In: Reinventing interactive and direct marketing : leading …, (pp. 177-189). 2010
Persistent link: https://www.econbiz.de/10003914075