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The paradox of youth's online political party brand engagement on Facebook : a congruity theory perspective

Jamwal, Mohit; Saini, Munish; Banerjee, Saikat - In: International review on public and non-profit marketing 21 (2024) 2, pp. 313-339

Persistent link: https://www.econbiz.de/10015080786

Relationships between brand perception, ideology and consumer ethnocentrism in post-communist Romania

Iacob, Andreea; Kuada, John E.; Lawson, Lartey G. - In: Journal of euromarketing 23 (2014) 1/2, pp. 85-110

Persistent link: https://www.econbiz.de/10010504724

Expert blogs and consumer perceptions of competing brands

Luo, Xueming; Gu, Bin; Zhang, Jie Jennifer; Phang, Chee Wei - In: Management information systems : mis quarterly 41 (2017) 2, pp. 371-395

Persistent link: https://www.econbiz.de/10011689836

Expert Blogs and Consumer Perceptions of Competing Brands

Luo, Xueming; Zhang, Jie (Jennifer); Gu, Bin; Phang, Chee - 2017

Social media-based expert blogs are a crucial and credible online information source for consumers, yet little is known about the role of expert blogs for general consumer brand perceptions that bestow long-term value for the firm. On the basis of a novel dataset with 7,871 brand-day...

Persistent link: https://www.econbiz.de/10014157786

Brand communities : influencing organisations' identities and their perception of the business environment

Lipinski, John; Walsh, Michael F.; Crothers, Laura M. - In: International journal of business environment : IJBE 4 (2011) 4, pp. 363-377

Persistent link: https://www.econbiz.de/10009507697

Branding in the time of virtual reality : are virtual store brand perceptions real?

Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano - In: Journal of business research : JBR 119 (2020), pp. 502-510

Persistent link: https://www.econbiz.de/10012417036

Community members' perception of brand community character : construction and validation of a new scale

Relling, Marleen; Schnittka, Oliver; Ringle, Christian M.; … - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 107-120

Persistent link: https://www.econbiz.de/10011616011

"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands

Park, Minjung; Im, Hyunjoo; Kim, Hye-yŏng - In: Journal of business research : JBR 117 (2020), pp. 529-542

Persistent link: https://www.econbiz.de/10012287964

Effects of relative size and homogeneity of sports fan community on potential fans' support intentions

Asada, Akira; Ko, Yong Jae; Jang, Wonseok - In: Journal of sport management : the official journal of … 34 (2020) 2, pp. 103-119

Persistent link: https://www.econbiz.de/10012293240

Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi

VanMeter, Rebecca A.; Syrdal, Holly A.; Powell Mantel, Susan - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 83-97

Persistent link: https://www.econbiz.de/10011920069

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