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Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations

Sanchez, Alison; Kull, Alexander J. - In: Psychology & marketing 39 (2022) 12, pp. 2401-2412

Persistent link: https://www.econbiz.de/10013465203

Retaining volunteers for the cause : hope and pride associated with cause-related charity events in cancer control

Legg, Melissa; Hyde, Melissa K.; Chambers, Suzanne K.; … - In: Journal of philanthropy and marketing 27 (2022) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10013093293

When will price increases associated with company donations to charity be perceived as fair?

Koschate-Fischer, Nicole; Huber, Isabel V.; Hoyer, Wayne D. - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 608-626

Persistent link: https://www.econbiz.de/10011552517

Can supporting a cause decrease donations and happiness? : the cause marketing paradox

Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 338-345

Persistent link: https://www.econbiz.de/10009259693

Can Supporting a Cause Decrease Donations and Happiness? The Cause Marketing Paradox

Krishna, Aradhna - 2015

realize that participating in cause marketing is inherently more selfish than direct charitable donation, and are less happy … if they substitute cause marketing for charitable giving. Our results suggest that egoistic and empathetic altruism may …

Persistent link: https://www.econbiz.de/10013030032

The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy

Bae, Mikyeung - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 177-209

Persistent link: https://www.econbiz.de/10012385183

Opposites attract : impact of background color on effectiveness of emotional charity appeals

Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660

Persistent link: https://www.econbiz.de/10012494708

The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy

Bae, Mikyeung - In: Journal of marketing communications 29 (2023) 3, pp. 270-287

Persistent link: https://www.econbiz.de/10014232576

Gilt and guilt : should luxury and charity partner at the point of sale?

Hagtvedt, Henrik; Patrick, Vanessa M. - In: Journal of retailing 92 (2016) 1, pp. 56-64

Persistent link: https://www.econbiz.de/10011484048

Can an organization's philanthropic donations encourage consumers to give? : the roles of gratitude and boundary conditions

Kwak, Dae Hee; Kwon, Youngbum - In: Journal of consumer behaviour : an international … 15 (2016) 4, pp. 348-358

Persistent link: https://www.econbiz.de/10011570920

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