Brand love, the most intense relationship between a consumer and a brand, drives valuable outcomes like increased brand loyalty. Sport-related branded entertainment (SRBE) represents a content marketing opportunity to build on brand love and provides a research gap. This research investigates...

Due to globalization trends the behaviour of the Czech consumers has been constantly developing as evidenced by the results of different researches of criteria most preferred by the customers decisions related to food purchasing. The knowledge and understanding of these preferences represents...

The article focuses on issues of households at risk of poverty in a relative conception. Income poverty represents a situation when the threshold of 0.6 of median income is not achieved. The analysis of a broader definition of poverty bases on identification and assessment of material...

The paper deals with the assessment of income situation of households in the Czech Republic. The primary source for the analysis were the data of the survey EU-SILC European Union – Statistics on Income and Living Conditions. The basic variable for the analysis is the level of the household...

Due to globalization trends the behaviour of the Czech consumers has been constantly developing as evidenced by the results of different researches of criteria most preferred by the customers decisions related to food purchasing. The knowledge and understanding of these preferences represents...

Purpose: Organizations must focus on increasingly complex and customized products and production processes integrated into technological and digital evolution. Thus, shop floor operators have a more significant number of complex tasks with responsibility for their quality control, looking for...