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Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin; Haverila, Kai; Haverila, Matti - In: The journal of brand management : an international journal 29 (2022) 2, pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
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Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai; Haverila, Matti; McLaughlin, Caitlin - In: Journal of consumer marketing 39 (2022) 2, pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
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Towards a comprehensive student satisfaction model
Haverila, Matti; Haverila, Kai; McLaughlin, Caitlin; … - In: The international journal of management education 19 (2021) 3, pp. 1-18
Persistent link: https://www.econbiz.de/10013184840
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Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti; Haverila, Kai; McLaughlin, Caitlin; … - In: Journal of marketing analytics : JMA 10 (2022) 3, pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
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The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin - In: International journal of electronic marketing and … 12 (2021) 4, pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
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The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin; … - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
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The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty
Haverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin; … - In: Journal of marketing analytics : JMA 10 (2022) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10013163680
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The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)
Haverila, Matti; Haverila, Kai Christian; McLaughlin, … - In: Journal of social marketing : JSOCM 12 (2022) 4, pp. 653-674
Persistent link: https://www.econbiz.de/10013440649
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The impact of word-of-mouth (WOM) on attitudes, behavioural intentions, and actual usage of non-pharmaceutical interventions (NPIs) among early and late adopters
Haverila, Matti; Currie, Russell; Haverila, Kai Christian; … - In: International journal of pharmaceutical and healthcare … 18 (2024) 2, pp. 300-324
Persistent link: https://www.econbiz.de/10014550387
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Gender-based behavioural segmenting of the cellphone youth market
Haverila, Matti J.; Haverila, Kai C.; McLaughlin, Caitlin - In: International journal of business excellence : IJBEX 23 (2021) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10012506633