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The UK′s Teaching Company Scheme, established in 1975, has been responsible for setting up almost 1,000 collaborative projects between academics and businesses, all with the primary aim of effecting organizational change. The interest which the scheme has aroused has usually centred on its...
Persistent link: https://www.econbiz.de/10014883080
Purpose – The purpose of this paper is to explore the relevance and implications of the issue of climate change to marketing communicators in both the private and public sectors, and some of the challenges involve in developing effective climate change communications....
Persistent link: https://www.econbiz.de/10014729652
Purpose – To review the history of “green marketing” since the early 1990s and to provide a critique of both theory and practice in order to understand how the marketing discipline may yet contribute to progress towards greater sustainability. Design/methodology/approach – The paper...
Persistent link: https://www.econbiz.de/10014987113
Purpose – This paper summarises key issues arising from a comprehensive research monograph and accompanying discussion paper on social enterprise that reviewed over 150 sources. It aims to provide insight into the future development of the social enterprise research agenda, and how to attract...
Persistent link: https://www.econbiz.de/10015014284
Recent developments in the field of information technology (IT) have led commentators to announce the arrival of a third age of computing in which the computers themselves are being overshadowed by the communications capabilities they provide for individuals and companies. This emphasis on...
Persistent link: https://www.econbiz.de/10014946575