Climate change: a social and commercial marketing communications challenge
Year of publication: |
2009
|
---|---|
Authors: | Peattie, Ken ; Peattie, Sue ; Ponting, Cerys |
Other Persons: | Thrassou, Alkis (ed.) |
Published in: |
EuroMed Journal of Business. - Emerald Group Publishing Limited, ISSN 1758-888X, ZDB-ID 2455829-1. - Vol. 4.2009, 3, p. 270-286
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing communications | Global warming | Social marketing |
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