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Cued-recall asymmetries : the...
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10
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date (oldest first)
1
Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut
;
Yang, Deli
;
Fryxell, Gerald
- In:
Journal of business ethics : JOBE
115
(
2013
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
Saved in:
2
Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying
;
Song, Yiping
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
Saved in:
3
A matter of love : consumers' relationships with original brands and their conterfeits
Castaño, Raquel
;
Perez, Maria Eugenia
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 475-482
Persistent link: https://www.econbiz.de/10010459756
Saved in:
4
How counterfeit dominance affects luxury fashion
brand
owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
5
Consumption motivations for counterfeit luxury brands : moderating role of genuine
brand
experience
Yin, Xiao-Long
;
Yang, Yan-Li
;
Kim, Hyung-Jun
- In:
Journal of international trade & commerce
17
(
2021
)
5
,
pp. 31-48
Persistent link: https://www.econbiz.de/10013269866
Saved in:
6
Counterfeit versus original patronage : do emotional
brand
attachment,
brand
involvement, and past experience matter?
Bian, Xuemei
;
Haque, Sadia
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 438-451
Persistent link: https://www.econbiz.de/10012298815
Saved in:
7
Refining
brand
strategy : insights into how the "informed poseur" legitimizes purchasing
counterfeits
Lee, Yangim
;
Trim, Peter R. J.
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 595-613
Persistent link: https://www.econbiz.de/10012060170
Saved in:
8
How
brand
names affect consumer perceptions : an experimental study on the sound symbolism of foreign
brand
names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
9
The effect of
brand
names and logos' figurativeness on
memory
: an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
10
The presentation of
brand
personality in English-Chinese
brand
name translation
Cui, Ying
- In:
International journal of market research
61
(
2019
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10012171930
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