marketing and the ecological behavior and attitude of consumers and the impact it has on the future intention to buy green …

digital film subscription platform. This framework describes how a single piece of content diffuses through consumers …

observes firm B's quality choice but consumers do not. Hence, firm B is subject to a moral hazard problem which can potentially … be solved by firm A. Firm A can accept or reject to form an alliance with firm B, which is observed by consumers. If an … alliance is formed, firm A implicitly certificies the rival's product. Consumers infer that firm B is a competitor with high …

, which we can not agree with. Customers and consumers create a special relationship to the mark. There are different models …

Consumers put in the new circumstances of the European Union area is in the processof adapting behavior in market … to their offer of goods to therequirements of the consumers in the European Single Market space is a management process … ofidentifying and meeting the needs of consumers outside the national space enterprise, taking intoaccount the environmental factors …