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Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz; Paul, Justin - In: Journal of business research : JBR 144 (2022), pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
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Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya; Xue, Melanie Tao; Chawdhary, Rahul - In: Journal of business research : JBR 158 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
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Does luxury have a minimum price? : an exploratory study into consumers' psychology of luxury prices
Kapferer, Jean-Noël; Klippert, Cindy; Leproux, Lara - In: Journal of revenue and pricing management 13 (2014) 1, pp. 2-11
Persistent link: https://www.econbiz.de/10010349053
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Redefining "masstige" luxury consumption in the post-COVID era
Wang, Zi; Yuan, Ruizhi; Luo, Jun; Liu, Martin J. - In: Journal of business research : JBR 143 (2022), pp. 239-254
Persistent link: https://www.econbiz.de/10013194531
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Marketing luxury services beyond affluence in the new normal : insights from fine dining during the coronavirus pandemic
Lim, Weng Marc; Aggarwal, Arun; Dandotiya, Ravi - In: Journal of retailing and consumer services 66 (2022), pp. 1-18
Persistent link: https://www.econbiz.de/10013209691
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Consumer perceived associations of masstige brands : an Indian perspective
Goyal, Anita - In: Journal of promotion management : innovations in … 27 (2021) 3, pp. 399-416
Persistent link: https://www.econbiz.de/10012440344
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A heterodox approach to masstige : brand fetishism, corporate pricing, and rules of consumer choice
Lah, Marko; Sušjan, Andrej - In: Review of radical political economics 56 (2024) 2, pp. 214-232
Persistent link: https://www.econbiz.de/10014578247
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The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers
Rosendo-Rios, Veronica; Shukla, Paurav - In: Journal of business research : JBR 156 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013534215
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The posh, the paradoxical and the phony : are there individual differences between consumers of luxury, masstige and counterfeit brands?
Katyal, Kanupriya; Dawra, Jagrook; Soni, Nitin - In: Journal of business research : JBR 152 (2022), pp. 191-204
Persistent link: https://www.econbiz.de/10013493971
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Consumers' relationship with mass prestige brands and happiness
Nobre, Helena; Kumar, Ajay; Kastanakis, Minas N.; Paul, … - In: European management review : EMR 20 (2023) 2, pp. 306-325
Persistent link: https://www.econbiz.de/10014325427