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Navigating relative invariance : perspectives on corporate heritage identity and organizational heritage identity in an evolving nonprofit institution
Lee, Zoe; Davies, Iain - In: Journal of business research : JBR 129 (2021), pp. 813-825
Persistent link: https://www.econbiz.de/10012509748
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Control, knowledge, and persuasive power in advertising creativity : an ethnographic practice theory approach
Ghaffari, Mahsa; Hackley, Christopher E.; Lee, Zoe - In: Journal of advertising 48 (2019) 2, pp. 242-249
Persistent link: https://www.econbiz.de/10012201428
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From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe; Spry, Amanda; Ekinci, Yuksel; Vredenburg, Jessica - In: The journal of brand management : an international journal 31 (2024) 2, pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
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The thousand faces of beauty : how credible storytelling unlocks disability representation in inclusive luxury fashion branding
Lee, Zoe; Sharifah Faridah Syed Alwi; Gambetti, Rossella - In: Journal of business research : JBR 181 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014556551
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B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel; Restuccia, Mariachiara; Lee, Zoe; … - In: Industrial marketing management : the international … 108 (2023), pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
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Do Consumers Care About Ethical-Luxury?
Davies, Iain; Lee, Zoe; Ahonkhai, Ine - In: Journal of Business Ethics 106 (2012) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10010868263
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Consumption practices during the COVID-19 crisis
Gordon-Wilson, Sianne - In: International journal of consumer studies 46 (2022) 2, pp. 575-588
Persistent link: https://www.econbiz.de/10013162323
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An exploration of the substitutions of British pub consumers during the COVID-19 crisis
Gordon-Wilson, Sianne - In: International journal of hospitality management 96 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012585720
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Rebranding in brand-oriented organisations : exploring tensions in the nonprofit sector
Lee, Zoe - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1124-1142
Persistent link: https://www.econbiz.de/10010194402
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Values, personality traits, and packaging-free shopping : a mixed-method approach
Gordon-Wilson, Sianne; Modi, Pratik; Eastman, … - In: Business ethics, the environment & responsibility 31 (2022) 2, pp. 546-561
Persistent link: https://www.econbiz.de/10013161583