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Understanding olfaction and emotions and the moderating role of individual differences

Lin, Meng-Hsien (Jenny); Cross, Samantha N.N.; … - In: European Journal of Marketing 52 (2018) 3/4, pp. 811-836

Purpose: The purpose of this paper is to explore the mediating role of emotions in processing scent information in consumer research, using event-related potential (ERP)-based neuroscience methods, while considering individual differences in sense of smell. Design/methodology/approach: Prior...

Persistent link: https://www.econbiz.de/10012067846

Applying EEG in consumer neuroscience

Lin, Meng-Hsien (Jenny); Cross, Samantha N.N.; Jones, … - In: European Journal of Marketing 52 (2018) 1/2, pp. 66-91

Purpose: This paper aims to review past papers focused on understanding consumer-related topics in marketing and related interdisciplinary fields to demonstrate the applications of electroencephalogram (EEG) in consumer neuroscience. Design/methodology/approach: In addition to the review of...

Persistent link: https://www.econbiz.de/10012067997

The Measurement of Intergenerational Communication and Influence on Consumption: Development, Validation, and Cross-Cultural Comparison of the IGEN Scale

Viswanathan, Madhubalan; Childers, Terry L.; Moore, … - In: Journal of the Academy of Marketing Science 28 (2000) 3, pp. 406-424

Persistent link: https://www.econbiz.de/10006152405

To Have and To Hold: The Influence of Haptic Information on Product Judgments

Peck, Joann; Childers, Terry L. - In: Journal of marketing 67 (2003) 2, pp. 35-48

Persistent link: https://www.econbiz.de/10005935447

Hedonic and utilitarian motivations for online retail shopping behavior

Childers, Terry L.; Carr, Christopher L.; Peck, Joann; … - In: Journal of retailing 77 (2001) 4, pp. 511-536

Persistent link: https://www.econbiz.de/10006618397

Individual Differences in Haptic Information Processing: The "Need for Touch" Scale

Peck, Joann; Childers, Terry L. - In: Journal of consumer research : JCR ; an … 30 (2003) 3, pp. 430-442

Persistent link: https://www.econbiz.de/10006648881

Representation of Numerical and Verbal Product Information in Consumer Memory

Childers, Terry L.; Viswanathan, Madhubalan - In: Journal of business research : JBR 47 (2000) 2, pp. 109-120

Persistent link: https://www.econbiz.de/10006729475

Understanding How Product Attributes Influence Product Categorization: Development and Validation of Fuzzy Set-Based Measures of Gradedness in Product Categories

Viswanathan, Madhubalan; Childers, Terry L. - In: Journal of marketing research : JMR 36 (1999) 1, pp. 75-94

Persistent link: https://www.econbiz.de/10006667562

Emotional Calibration Effects on Consumer Choice

Kidwell, Blair; Hardesty, David M.; Childers, Terry L. - In: Journal of consumer research : JCR ; an … 35 (2008) 4, pp. 611-621

Persistent link: https://www.econbiz.de/10008151108

Expanding opportunities for online shoppers with disabilities

Childers, Terry L.; Kaufman-Scarborough, Carol - In: Journal of business research : JBR 62 (2009) 5, pp. 572

Persistent link: https://www.econbiz.de/10008232089