Mathawikul, Athipon; Darawong, Chonlatis - In: Cogent Business & Management 10 (2023) 3, pp. 1-24
The big-bike market has been experiencing steady growth, particularly over the last five years. This upward trend is projected to persist in the future as these products effectively cater to consumers' desires for convenience, image, and high performance. This study examines the critical factors...