Similar Search Results

Corporate social responsibility and brand equity of operating telecoms : brand reputation as a mediating effect

Ahmad, Alaeddin Mohammad Khalaf; Shattal, Mira Hashem Abu; … - In: International journal of sustainable economy : IJSE 14 (2022) 1, pp. 78-97

Persistent link: https://www.econbiz.de/10012800974

Beliefs to behaviors : how religiosity alters perceptions of CSR initiatives and retail selection

Friske, Wesley; Cockrell, Seth; King, Robert A. - In: Journal of macromarketing 42 (2022) 1, pp. 114-127

Persistent link: https://www.econbiz.de/10012802060

Is it all for show? : environmental brand identification on skin care and cosmetic websites

Seelig, Michelle I.; Sun, Ruoyu; Deng, Huixin; Pal, Sanchary - In: Journal of marketing communications 27 (2021) 4, pp. 436-456

Persistent link: https://www.econbiz.de/10012515871

How association with physical waste attenuates consumer preferences for rescue-based food

Visser-Amundson, Anna de; Peloza, John; Kleijnen, Mirella - In: Journal of marketing research 58 (2021) 5, pp. 870-887

Persistent link: https://www.econbiz.de/10012662059

Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise

Chen, Chen-Yueh; Lin, Yi-Hsiu - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 85-94

Persistent link: https://www.econbiz.de/10012630734

India-specific corporate social responsibility-consumer perception scale

Tewari, Ruch; Sharma, Ekta; Anupam Singh - In: International journal of corporate governance : IJCG 12 (2021) 1, pp. 57-78

Persistent link: https://www.econbiz.de/10012612895

The integration of corporate social responsibility and marketing concepts as a business strategy : evidence from SEM-based multivariate and Toda-Yamamoto causality models

Štreimikienė, Dalia; Ahmed, Rizwan Raheem - In: Oeconomia Copernicana 12 (2021) 1, pp. 125-157

Persistent link: https://www.econbiz.de/10012615952

Small local banks in social media : converting social responsibility into consumer attention and economic outcomes

Kozłowski, Łukasz; Kuchciak, Iwa - In: Journal of business economics and management 22 (2021) 4, pp. 958-987

This study investigates the thematic content of Facebook disclosures from small local banks (SLBs) in Poland, their impact on Facebook users' attention, and the economic repercussions for SLBs' growth and performance. Based on the specificity of SLBs and existing empirical evidence, it...

Persistent link: https://www.econbiz.de/10013256429

Where, when, and who : corporate social responsibility and brand value : a global panel study

Pope, Shawn; Kim, Jimi - In: Business & society 61 (2022) 6, pp. 1631-1683

Persistent link: https://www.econbiz.de/10013268194

Corporate social responsibility and perceived fairness of price increases

Sipilä, Jenni; Alavi, Sascha; Schons, Laura Marie; … - In: Psychology & marketing 39 (2022) 7, pp. 1370-1384

Persistent link: https://www.econbiz.de/10013280104