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The spillover effect of CSR initiatives on consumer attitude and purchase intent : the role of customer-company identification with the moderating effect of awareness

Chaudary, Samra; Ali, Muhammad - In: Pakistan journal of commerce and social sciences 10 (2016) 2, pp. 368-387

The purpose of the study is to contribute in the literature of Corporate Social Responsibility (CSR) by analyzing how well the customers identifies themselves with the ethics and values of the company i.e. various CSR activities (Sponsorship, Cause-Related Marketing and Philanthropy) and its...

Persistent link: https://www.econbiz.de/10011929304

Perceptions of agriculture and food corporate social responsibility

Morgan, Carissa J.; Olynk, Nicole J.; Wilcoxc, Michael D.; … - In: Journal of food products marketing 24 (2018) 2, pp. 146-162

Persistent link: https://www.econbiz.de/10011880236

Determinants of consumers' purchase intentions of organic vegetables : some insights from Malaysia

Mohd Suki, Norazah - In: Journal of food products marketing 24 (2018) 4, pp. 392-412

Persistent link: https://www.econbiz.de/10011880369

Identification with the foreign company : the influence of CSR and consumer ethnocentrism

Park, Yung-Hwal; Tolmie, Carri R.; Lehnert, Kevin - In: International journal of business environment : IJBE 9 (2017) 3, pp. 210-224

Persistent link: https://www.econbiz.de/10011861993

Social responsibility in the food sector : consumer approach

Šimanskienė, Ligita; Župerkienė, Erika; Župerka, … - In: International journal of globalisation and small … 9 (2017) 2/3, pp. 168-184

Persistent link: https://www.econbiz.de/10011853020

How does culture improve consumer engagement in CSR initiatives? : the mediating role of motivational attributions

Hur, Won-Moo; Kim, Yeonshin - In: Corporate social responsibility and environmental management 24 (2017) 6, pp. 620-633

Persistent link: https://www.econbiz.de/10011890770

How do racial minority consumers process a model race cue in CSR advertising? : a comparison of Asian and White Americans

Lee, Yoon-Joo; Kim, Sora - In: Journal of marketing communications 25 (2019) 3, pp. 307-327

Persistent link: https://www.econbiz.de/10012203300

Does corporate social responsibility influence customer loyalty in the Taiwan insurance sector? : the role of corporate image and customer satisfaction

Lee, Chen-Ying - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 43-64

Persistent link: https://www.econbiz.de/10012179012

The relationship between casino corporate social responsibility and casino customer loyalty

Chen McCain, Shiang-Lih; Lolli, Jeffrey C.; Liu, Emma; … - In: Tourism economics : the business and finance of tourism … 25 (2019) 4, pp. 569-592

Persistent link: https://www.econbiz.de/10012182076

Consumers' perceived corporate social responsibility evaluation and support : the moderating role of consumer information

Boronat-Navarro, Montserrat; Pérez-Aranda, José Antonio - In: Tourism economics : the business and finance of tourism … 25 (2019) 4, pp. 613-638

Persistent link: https://www.econbiz.de/10012182092