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The effect of corporate social responsibility on brand loyalty : the mediation role of brand image
He, Yuanqiong; Lai, Kin Keung - In: Total quality management & business excellence : an … 25 (2014) 3, pp. 249-263
Persistent link: https://www.econbiz.de/10010246006
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Micro-level interactions in business-nonprofit partnerships
Vock, Marlene; Dolen, Willemijn M. van; Kolk, Ans - In: Business & society 53 (2014) 4, pp. 517-550
Persistent link: https://www.econbiz.de/10010383884
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The effects of corporate ability and corporate social responsibility on winning customer support : an integrative examination of the roles of satisfaction, trust and identification
Xie, Yi - In: Global economic review 43 (2014) 1, pp. 73-92
Persistent link: https://www.econbiz.de/10010339714
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Gender differences on the effect of CSR engagement on team attitude and loyalty : a case study of a professional soccer club in Korea
Kim, Ki Tak; Kwak, Dae Hee; Babiak, Kathy - In: International journal of sport management and marketing … 16 (2015) 1/2, pp. 92-111
Persistent link: https://www.econbiz.de/10011550867
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Containing cause-related marketing skepticism : a comparison across donation frame types
Vlachos, Pavlos A.; Koritos, Christos D.; Krepapa, Areti; … - In: Corporate reputation review : an international journal 19 (2016) 1, pp. 4-21
Persistent link: https://www.econbiz.de/10011552367
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Retailer corporate social responsibility is relevant to consumer behavior
Schramm-Klein, Hanna; Zentes, Joachim; Steinmann, Sascha; … - In: Business & society 55 (2016) 4, pp. 550-575
Persistent link: https://www.econbiz.de/10011458654
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Why leading consumer product companies develop proactive chemical management strategies
Scruggs, Caroline E.; Van Buren, Harry J. - In: Business & society 55 (2016) 5, pp. 635-675
Persistent link: https://www.econbiz.de/10011490813
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Customers' perceived priority areas and overall attitudes toward Saudi retail banks that pursue corporate social responsibility
Opoku, Robert A. - In: Middle East journal of management : MEJM 2 (2015) 3, pp. 268-282
Persistent link: https://www.econbiz.de/10011503551
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Warm glow or extra charge? : the ambivalent effect of corporate social responsibility activities on customers’ perceived price fairness
Habel, Johannes; Schons, Laura Marie; Alavi, Sascha; … - In: Journal of marketing 80 (2016) 1, pp. 84-105
Persistent link: https://www.econbiz.de/10011507459
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Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert; Anderson, Ronald; Pounders, Kathrynn - In: Journal of promotion management : JPM 22 (2016) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011522001