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A review of the key challenges of non-fungible tokens
Ali, Omar; Momin, Mujtaba; Shrestha, Anup; Das, Ronnie; … - In: Technological forecasting & social change : an … 187 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014329079
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Do chatbots establish "humanness" in the customer purchase journey? : an investigation through explanatory sequential design
Dwivedi, Yogesh Kumar; Balakrishnan, Janarthanan; … - In: Psychology & marketing 40 (2023) 11, pp. 2244-2271
Persistent link: https://www.econbiz.de/10014432396
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Resistance to innovation : a dynamic capability model based enquiry into retailers' resistance to blockchain adaptation
Dwivedi, Yogesh Kumar; Balakrishnan, Janarthanan; Das, … - In: Journal of business research : JBR 157 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014229562
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Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.; Dwivedi, Yogesh Kumar; Slade, Emma L. - 2017
Persistent link: https://www.econbiz.de/10011570193
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Social media marketing and advertising
Dwivedi, Yogesh Kumar; Kapoor, Kawaljeet Kaur; Chen, Hsin - In: The marketing review 15 (2015) 3, pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
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Consumer adoption of internet banking in Jordan : examining the role of hedonic motivation, habit, self-efficacy and trust
Alalwan, Ali A.; Dwivedi, Yogesh Kumar; Rana, Nripendra P. - In: Journal of financial services marketing : JFSM 20 (2015) 2, pp. 145-157
Persistent link: https://www.econbiz.de/10011480255
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Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Rana, … - In: The marketing review 15 (2015) 2, pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
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Citizen adoption of e-government services : exploring citizen perceptions of online services in the United States and United Kingdom
Carter, Lemuria; Weerakkody, Vishanth; Phillips, Brandis; … - In: Information systems management 33 (2016) 2, pp. 124-140
Persistent link: https://www.econbiz.de/10011529795
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Customers' intention and adoption of telebanking in Jordan
Alalwan, Ali Abdallah; Dwivedi, Yogesh Kumar; Williams, … - In: Information systems management 33 (2016) 2, pp. 154-178
Persistent link: https://www.econbiz.de/10011529799
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Should consumers request cost transparency?
Simintiras, Antonis C.; Dwivedi, Yogesh Kumar; Kaushik, … - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1961-1979
Persistent link: https://www.econbiz.de/10011449386