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Social media as a bridge to e-commerce adoption in SMEs : a systematic literature review

Abed, Salma S.; Dwivedi, Yogesh Kumar; Williams, Michael D. - In: The marketing review 15 (2015) 1, pp. 39-57

Persistent link: https://www.econbiz.de/10011407081

Cellulographics© : a novel smartphone user classification metrics

Kalia, Prateek; Dwivedi, Yogesh Kumar; Acevedo-Duque, Ángel - In: Journal of innovation & knowledge : JIK 7 (2022) 2, pp. 1-4

Despite the worldwide surge in smartphone use, there are no classification metrics based on its use. In this article, a comprehensive concept called 'Cellulographics' is introduced for characterization of smartphone users, which includes behavioral classification based on user characteristics...

Persistent link: https://www.econbiz.de/10013166714

A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping

Goel, Pooja; Parayitam, Satyanarayana; Sharma, Anuj; … - In: Journal of business research : JBR 142 (2022), pp. 1-16

Persistent link: https://www.econbiz.de/10013168094

Understanding managers' attitudes and behavioral intentions towards using artificial intelligence for organizational decision-making

Cao, Guangming; Duan, Yanqing; Edwards, John S.; … - In: Technovation : the international journal of … 106 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10012873320

Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention

Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 52-66

Persistent link: https://www.econbiz.de/10013041309

The impact of online vs. offline acculturation on purchase intentions : a multigroup analysis of the role of education

Kizgin, Hatice; Jamal, Ahmad; Dwivedi, Yogesh Kumar; … - In: Journal of business research : JBR 130 (2021), pp. 724-735

Persistent link: https://www.econbiz.de/10012544912

Examining the determinants of successful adoption of data analytics in human resource management : a framework for implications

Shet, Sateesh. V.; Poddar, Tanuj; Samuel, Fosso Wamba; … - In: Journal of business research : JBR 131 (2021), pp. 311-326

Persistent link: https://www.econbiz.de/10012544998

A broad overview of interactive digital marketing : a bibliometric network analysis

Krishen, Anjala S.; Dwivedi, Yogesh Kumar; Bindu, N.; … - In: Journal of business research : JBR 131 (2021), pp. 183-195

Persistent link: https://www.econbiz.de/10012545041

Lockdown and sustainability : an effective model of information and communication technology

Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Wright, … - In: Technological forecasting & social change : an … 165 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012671730

Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising

Sreejesh, S.; Ghosh, Tathagata; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 132 (2021), pp. 88-101

Persistent link: https://www.econbiz.de/10012581567