Consumers frequently make judgments and decisions based on limited or incomplete information. Secondhand sources of product information (e.g., information from advertising, promotion, or word-of-mouth communication) typically provide information about some product properties and characteristics...

Consumers often rely heavily on price as a predictor of quality and typically overestimate the strength of this relation. Furthermore, the inferences of quality they make on the basis of price can influence their actual purchase decisions. Selective hypothesis testing appears to underlie the...

[enter Abstract Body]This research investigates the effects of the amount of information presented, information organization, and concern about closure on selective information processing and on the degree to which consumers use price as a basis for inferring quality. Consumers are found to be...

One of the most common forms of consumer judgment is singular evaluation: the evaluation or appraisal of singular brands. Three experiments show that singular evaluation is often characterized by a brand positivity effect—brands tend to be evaluated more positively than warranted when judged...

Consumer judgment often is based on incomplete or limited knowledge of the relevant attributes. We performed 3 experiments to investigate why these judgments are often insensitive to set size and why evaluations based on limited information tend to be stronger (more extreme and confident) than...

When judging an object described by limited evidence, people often make judgments based on the evaluative implications of what is known and fail to adjust for what is unknown. Consequently, people tend to form extreme and confident judgments of an object even when little information is provided....

When judging objects described by incomplete evidence, people often make judgments on the basis of what is known and fail to adjust for what is unknown. However, contextual factors may increase sensitivity to the limited weight of the given information. Consistent with this hypothesis, four...

Some behavioral researchers occasionally wish to conduct a median split on a continuous variable and use the result in subsequent modeling to facilitate analytic ease and communication clarity. Traditionally, this practice of dichotomization has been criticized for the resulting loss of...

In this rebuttal, we discuss the comments of Rucker, McShane, & Preacher (2015) and McClelland, Lynch, Irwin, Spiller, & Fitzsimons (2015). Both commentaries raise interesting points, and although both teams clearly put a lot of work into their papers, the bottom line is this: our research sets...