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Do customers exhibit gratitude after service recovery? : understanding the moderating role of relationship type
Salagrama, Ramakrishna; Prashar, Sanjeev; Tata, Sai Vijay - In: Service business 15 (2021) 4, pp. 757-779
Persistent link: https://www.econbiz.de/10012794134
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Examining the antecedents and consequences of gratitude
Hasan, Syed Fazal E.; Mortimer, Gary; Lings, Ian N.; … - In: The journal of services marketing 31 (2017) 1, pp. 34-47
Persistent link: https://www.econbiz.de/10011615638
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The gift of co-creation : what motivates customers to participate
Ind, Nicholas; Coates, Nick; Lerman, Katrina - In: The journal of asset management 27 (2020) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10012298769
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Managing customer citizenship behaviour : the moderating roles of employee responsiveness and organizational reassurance
Tung, Vincent Wing Sun; Chen, Po-Ju; Schuckert, Markus - In: Tourism management : research, policies, practice 59 (2017), pp. 23-35
Persistent link: https://www.econbiz.de/10011642550
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Weiterempfehlung im Kulturbereich : eine austauschtheoretische Betrachtung der senderorientierten Weiterempfehlung
Sikkenga, Jörg - 2016
Betrachtung ebenfalls auf, erweitert diese jedoch. Als theoretischer Rahmen dient die Austauschtheorie. Auf der einen Seite …
Persistent link: https://www.econbiz.de/10011415147
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Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.; Krafft, Manfred; Sesé, F. Javier; … - In: Customer engagement marketing, (pp. 119-139). 2018
Persistent link: https://www.econbiz.de/10011739846
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The role of customer entertainment in B2B sales strategy : comparative insights from professional buyers and salespeople
Oakley, Jared; Bush, Alan J.; Moncrief, William C.; … - In: Industrial marketing management : the international … 92 (2021), pp. 190-201
Persistent link: https://www.econbiz.de/10012491015
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More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.; Wang, Xinchun; Cui, Annie Peng - In: Industrial marketing management : the international … 117 (2024), pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
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Examining the impact of relational benefits on continuance intention of PBS services : mediating roles of user satisfaction and engagement
Pattnaik, Pinaki Nandan; Shukla, Mahendra Kumar - In: Asia-Pacific journal of business administration 14 (2022) 4, pp. 637-657
Persistent link: https://www.econbiz.de/10013537186
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Customer injustice and service employees' customer-oriented citizenship behavior : a social exchange perspective
Lavelle, James J.; Rupp, Deborah E.; Herda, David N.; … - In: Journal of organizational behavior : OB ; the … 44 (2023) 3, pp. 421-440
Persistent link: https://www.econbiz.de/10014280134