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Determinants of consumers' intentions to share knowledge and intentions to purchase on s-commerce sites : incorporating attitudes toward persuasion attempts into a social exchange...
Kwon, Kyung-Joon; Mai, Li-Wei; Peng, Norman - In: Eurasian business review 10 (2020) 1, pp. 157-183
Persistent link: https://www.econbiz.de/10012290917
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Facing reciprocity : how photos and avatars promote interaction in micro-communities
Teubner, Timm; Camacho, Sonia - In: Group decision and negotiation 32 (2023) 2, pp. 435-467
Persistent link: https://www.econbiz.de/10014227962
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"Remember me, will you?" : overusing material gifts for interpersonal memory management
Yang, Adelle X.; Koo, Minjung; Hwang, Jaewon - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 4, pp. 615-633
Persistent link: https://www.econbiz.de/10013426622
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Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas; Steinhoff, Lena; Witte, Carina - In: Journal of marketing 83 (2019) 5, pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
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The role of customer gratitude in relationship marketing : moderation and model validation
Mishra, Anubhav A. - In: Journal of strategic marketing 24 (2016) 6, pp. 529-549
Persistent link: https://www.econbiz.de/10011571026
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The consequences of consumers' use of pre-existing social relationships to make purchases
Johnson, Bryan R.; Ross, William T. - In: Journal of relationship marketing : innovations & … 13 (2014) 3, pp. 207-242
Persistent link: https://www.econbiz.de/10010490473
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Weiterempfehlung im Kulturbereich : eine austauschtheoretische Betrachtung der senderorientierten Weiterempfehlung
Sikkenga, Jörg - 2016
Betrachtung ebenfalls auf, erweitert diese jedoch. Als theoretischer Rahmen dient die Austauschtheorie. Auf der einen Seite …
Persistent link: https://www.econbiz.de/10011415147
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Examining the antecedents and consequences of gratitude
Hasan, Syed Fazal E.; Mortimer, Gary; Lings, Ian N.; … - In: The journal of services marketing 31 (2017) 1, pp. 34-47
Persistent link: https://www.econbiz.de/10011615638
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Managing customer citizenship behaviour : the moderating roles of employee responsiveness and organizational reassurance
Tung, Vincent Wing Sun; Chen, Po-Ju; Schuckert, Markus - In: Tourism management : research, policies, practice 59 (2017), pp. 23-35
Persistent link: https://www.econbiz.de/10011642550
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Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.; Krafft, Manfred; Sesé, F. Javier; … - In: Customer engagement marketing, (pp. 119-139). 2018
Persistent link: https://www.econbiz.de/10011739846