Nyarku, Kwamena Minta; Ayekple, Seth - In: Social Responsibility Journal 15 (2019) 7, pp. 910-923
Purpose: Using a multinational corporation (MNC), Nestlé Ghana Limited (NGL) that operates in a developing economy (Ghana) as a case study, this paper aims to examine the influence of customers’ CSR awareness level and their perception of NGL’s corporate social responsibility (CSR) motives...