Similar Search Results

The role of internet banking in the presentation and marketing of financial services and products in a digital environment

Eren, Berrin Arzu - In: Digital innovations for customer engagement, …, (pp. 162-183). 2020

Persistent link: https://www.econbiz.de/10012237994

New generation distribution channels and customer experience used in marketing financial products and services in digital transformation

Eren, Berrin Arzu - In: Emerging challenges, solutions, and best practices for …, (pp. 1-23). 2021

Persistent link: https://www.econbiz.de/10012543230

Antecedents of robo-advisor use intention in private pension investments : an emerging market country example

Eren, Berrin Arzu - In: Journal of financial services marketing 29 (2024) 3, pp. 683-698

Persistent link: https://www.econbiz.de/10015061254

Determinants of customer satisfaction in chatbot use : evidence from a banking application in Turkey

Eren, Berrin Arzu - In: International Journal of Bank Marketing 39 (2021) 2, pp. 294-311

Purpose: This study aims to investigates customer satisfaction from the use of bank chatbots and the effect of perceived trust in chatbots and banks' reputation on customer satisfaction. Design/methodology/approach: A survey is conducted in Turkey involving 240 customers who experienced banking...

Persistent link: https://www.econbiz.de/10012539684