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Online shopper segmentation based on lifestyles : an exploratory study in India

Pandey, Shweta; Chawla, Deepak; Venkatesh, Umashankar - In: Journal of internet commerce 14 (2015) 1, pp. 21-41

Persistent link: https://www.econbiz.de/10011432390

Baby Boomers of different nations : identifying horizontal international segments based on self-perceived age

Sudbury-Riley, Lynn; Kohlbacher, Florian; Hofmeister, Agnes - In: International marketing review 32 (2015) 3/4, pp. 245-278

Persistent link: https://www.econbiz.de/10011342740

Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products

Trivedi, Rohit H.; Patel, Jayesh D.; Savalia, Jignasa R. - In: Marketing intelligence & planning 33 (2015) 1, pp. 67-89

Persistent link: https://www.econbiz.de/10010528567

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012

We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...

Persistent link: https://www.econbiz.de/10009724866

Extraordinary experience-based segmentation : the case of Greek summer campers

Triantafillidou, Amalia; Siomkos, George J. - In: Journal of hospitality marketing & management 23 (2014) 1/2, pp. 122-156

Persistent link: https://www.econbiz.de/10010358256

Pricing and market segmentation using opaque selling mechanisms

Anderson, Chris K.; Xie, Xiaoqing - In: European journal of operational research : EJOR 233 (2014) 1, pp. 263-272

Persistent link: https://www.econbiz.de/10010225249

Essential customer service factors and the segmentation of older visitors within wellness tourism based on hot springs hotels

Chen, Kaung-hwa; Liu, Hsiou-hsiang; Chang, Feng-hsiang - In: International journal of hospitality management 35 (2013), pp. 122-132

Persistent link: https://www.econbiz.de/10010225832

Marketing pharmaceutical and cosmetic products to the mature market

Moschis, George P.; Bovell, Leah - In: International journal of pharmaceutical and healthcare … 7 (2013) 4, pp. 357-373

Persistent link: https://www.econbiz.de/10010237649

The four faces of the Hispanic consumer : an acculturation-based segmentation

Alvarez, Cecilia M. O.; Dickson, Peter R.; Hunter, Gary K. - In: Journal of business research : JBR 67 (2014) 2, pp. 108-115

Persistent link: https://www.econbiz.de/10010237663

Segmenting luxe-bargain shoppers using a fuzzy clustering method

Lim, Chae Mi; Kim, Youn-kyung; Runyan, Rodney - In: International journal of retail & distribution management 41 (2013) 11/12, pp. 848-868

Persistent link: https://www.econbiz.de/10010203017