Matute, Jorge; Sánchez-Torelló, José Luis; Palau i … - In: Journal of business ethics : JBE 174 (2021) 2, pp. 369-386
This study adopts moral reasoning strategies (moral rationalization and decoupling) to investigate why consumers support companies involved in ethical transgressions. Drawing on several cases of real multinationals publicly involved in tax avoidance practices, it aims to demonstrate that moral...