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Consumer behaviour
82,942
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80,462
Brand management
17,666
Markenführung
17,252
Brand image
11,164
Markenimage
11,050
Theorie
10,054
Relationship marketing
9,929
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9,893
Theory
9,888
Social Web
6,586
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6,580
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6,448
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6,415
Customer satisfaction
6,101
Kundenzufriedenheit
5,931
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5,921
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5,880
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5,864
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5,851
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5,641
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5,383
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5,359
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5,011
Viral marketing
4,875
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4,855
Service quality
4,627
Sprache
4,595
Dienstleistungsqualität
4,578
Einzelhandel
4,453
Retail trade
4,399
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4,258
Advertising effects
4,207
Language
4,128
Electronic Commerce
3,924
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3,780
Marketingmanagement
3,654
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3,645
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3,590
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3,547
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38,340
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22,732
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71,726
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35,034
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251
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25
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58,897
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58,897
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8,683
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8,683
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7,777
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7,777
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7,554
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6,911
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3,487
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2,837
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2,397
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1,575
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1,575
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1,049
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788
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788
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660
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660
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465
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10,061
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457
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136
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119
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97
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66
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44
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30
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28
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25
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22
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Esch, Franz-Rudolf
165
Burmann, Christoph
154
Huber, Frank
148
Chiswick, Barry R.
123
Han, Heesup
123
Bauer, Hans H.
118
Belk, Russell W.
117
Mattila, Anna S.
112
Phau, Ian
110
Herrmann, Andreas
106
Grunert, Klaus G.
103
Wiedmann, Klaus-Peter
100
Gierl, Heribert
98
Baumgarth, Carsten
95
Melewar, T. C.
87
Lusk, Jayson L.
85
Miller, Paul W.
85
Foxall, Gordon R.
83
Sheth, Jagdish N.
82
Khare, Arpita
79
Usman, Osly
79
Bruhn, Manfred
78
Loureiro, Sandra Maria Correia
78
Keller, Kevin Lane
73
Bruwer, Johan
72
Dwivedi, Yogesh Kumar
72
Grewal, Dhruv
72
Laroche, Michel
72
Septianto, Felix
72
Bagozzi, Richard P.
71
Meffert, Heribert
71
Nayga, Rodolfo M.
70
Paul, Justin
69
Pelsmacker, Patrick de
69
Verhoef, Peter C.
69
Wansink, Brian
68
Agarwal, Sumit
67
Rajagopal
67
Stavins, Joanna
67
Tomczak, Torsten
66
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National Bureau of Economic Research
569
Springer Fachmedien Wiesbaden
242
IGI Global
52
OECD
49
Verlag Dr. Kovač
45
American Marketing Association
37
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
31
International Energy Agency
30
European Association of Agricultural Economists - EAAE
27
Information Resources Management Association
27
Gesellschaft zur Erforschung des Markenwesens
26
Institut für Demoskopie Allensbach
26
Books on Demand GmbH <Norderstedt>
25
Edward Elgar Publishing
23
Friedrich-Schiller-Universität Jena
21
Institute for the Study of Labor (IZA)
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Haufe-Lexware GmbH & Co. KG
20
Springer International Publishing
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Universität Mannheim
18
Nomos Verlagsgesellschaft
16
Nordic Council of Ministers
16
INSEAD
14
Université Paris-Dauphine (Paris IX)
13
C.E.P.R. Discussion Papers
12
Christian-Albrechts-Universität zu Kiel
12
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Indien / Registrar General and Census Commissioner
12
RWTH Aachen
12
Springer Gabler <Firma>
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Österreichisches Institut für Wirtschaftsforschung
11
Europäische Kommission
10
Europäische Kommission / Gemeinsame Forschungsstelle
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
eSocialSciences
10
Campus Verlag
9
Deutscher Dialogmarketing Verband
9
European University Institute / Department of Economics
9
Fachhochschule Reutlingen / European School of Business
9
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Journal of business research : JBR
2,292
Journal of retailing and consumer services
1,994
International journal of hospitality management
814
International journal of consumer studies
777
Psychology & marketing
735
The journal of brand management : an international journal
688
SpringerLink / Bücher
640
Journal of consumer research : JCR ; an interdisciplinary bimonthly
609
NBER working paper series
566
The journal of product & brand management
507
Working paper / National Bureau of Economic Research, Inc.
466
European Journal of Marketing
444
Tourism management : research, policies, practice
431
Asia Pacific journal of marketing and logistics
425
European journal of marketing : EJM
418
NBER Working Paper
415
Journal of travel and tourism marketing
407
Journal of Consumer Marketing
398
Journal of marketing research : JMR
392
Journal of marketing management : MM
389
Management science : journal of the Institute for Operations Research and the Management Sciences
378
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
362
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
361
Journal of marketing communications
356
Journal of marketing
353
Journal of retailing
351
Journal of Product & Brand Management
349
Journal of international consumer marketing
334
Marketing intelligence & planning
331
Journal of the Academy of Marketing Science
330
Marketing letters : a journal of research in marketing
325
Journal of fashion marketing and management
323
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
317
Cogent business & management
315
International journal of retail & distribution management
309
Journal of consumer behaviour : an international research review
306
The international review of retail, distribution and consumer research
303
International journal of contemporary hospitality management
302
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
300
The journal of consumer marketing
300
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ECONIS (ZBW)
98,969
Other ZBW resources
3,792
USB Cologne (EcoSocSci)
2,188
RePEc
1,031
EconStor
853
BASE
132
OLC EcoSci
43
USB Cologne (business full texts)
20
ArchiDok
8
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1
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10
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date (oldest first)
1
Impact of viral marketing on brand loyalty in the FMCG sector
Mukherjee, Soumya
;
Das, Mrinal Kanti
;
Sahi, Anu
;
Saha, Dipak
- In:
International journal of business competition and …
8
(
2023
)
4
,
pp. 240-261
Persistent link: https://www.econbiz.de/10015064271
Saved in:
2
Language
abstraction in word of mouth
Schellekens, Gaby A. C.
;
Verlegh, Peeter
;
Smidts, Ale
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10003997830
Saved in:
3
The impact of electronic entrepreneur-related word of mouth on brand evaluation
Yuan, Bing
;
Peluso, Alessandro M.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 579-592
Persistent link: https://www.econbiz.de/10012297831
Saved in:
4
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
5
Developing a model to analyse the effects of brand costructs on word-of-mouth and purchase intention for Halal brands
Pool, Javad Khazaei
;
Najafabadi, Amir Hossein Jafari
- In:
Journal for global business advancement : JGBA
8
(
2015
)
3
,
pp. 342-353
Persistent link: https://www.econbiz.de/10011536427
Saved in:
6
City branding : investigating a brand advocacy model for distinct segments
Sahin, Safak
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
23
(
2014
)
3/4
,
pp. 239-265
Persistent link: https://www.econbiz.de/10010396192
Saved in:
7
The impact of Facebook presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
8
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Saved in:
9
The effect of brand image, brand love on brand commitment and positive word-of-mouth
Tri Cuong Dam
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 449-457
Persistent link: https://www.econbiz.de/10012671755
Saved in:
10
Investigating the mediating effect of eWOM while exploring a higher education institutions
Kaushal, Deepak
;
Anuj
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 205-226
Persistent link: https://www.econbiz.de/10013253170
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