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Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?

Chakraborty, Uttam; Biswal, Santosh Kumar - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 943-963

Persistent link: https://www.econbiz.de/10012287155

Marketing mix influence on service brand equity and its dimensions

Mukherjee, Somnath; Shivani, Shradha - In: Vision : the journal of business perspective 20 (2016) 1, pp. 9-23

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The effect of Electronic Word-Of-Mouth (EWOM) on brand im-age and purchase intention : a conceptual paper

Al Halbusi, Hussam; Shehnaz Tehseen - In: SocioEconomic challenges : SEC 2 (2018) 3, pp. 83-94

Persistent link: https://www.econbiz.de/10012034774

The effects of brand hypocrisy on consumer evaluations and behaviors : moderating role of nutrition consciousness

Erol, Fuat - In: Organizations and markets in emerging economies 14 (2023) 1/27, pp. 133-151

Many individuals accuse brands of hypocrisy for lacking transparency and sincerity, which could harm the brands' image and lead to negative evaluations. Accusations of hypocrisy can also result in negative behavioral outcomes, such as brand distance and negative word of mouth (nWOM). This is...

Persistent link: https://www.econbiz.de/10014534727

Model of the intention of registration on video-on-demand streaming services : a perspective of brand image and e-WOM in Netflix Indonesia

Sabrina, Hanan Laras; Helmi, R. Arief; Komaladewi, Rita; … - 2022

Persistent link: https://www.econbiz.de/10013350787

Can negative word-of-mouth have any impact on brand sustainability?

Kakalejcik, Lukas; Fedorko, Richard; Gavurova, Beata; … - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 212-224

Persistent link: https://www.econbiz.de/10013093338

Brand management in the era of social media : social visibility of consumption and customer brand identification

So, Kevin Kam Fung; Wu, Luorong; Xiong, Lina; King, Ceridwyn - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 727-742

Persistent link: https://www.econbiz.de/10011927123

Consumer engagement with self-expressive brands: brand love and WOM outcomes

Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42

Persistent link: https://www.econbiz.de/10010358994

A clash of personality? : the relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective : generation as the moderator

Liao, Shu-Hsien; Chung, Yu-Chun; Lin, Keng-Yi - In: International journal of services technology and management 21 (2015) 1/2/3, pp. 111-126

Persistent link: https://www.econbiz.de/10011442810

Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry

El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279

Persistent link: https://www.econbiz.de/10013253188