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Zerfaß, Ansgar
85
Lies, Jan
69
Bruhn, Manfred
64
Kaiser, Harry M.
60
Eisend, Martin
49
Röttger, Ulrike
45
Bentele, Günter
42
Esch, Franz-Rudolf
39
Heath, Robert L.
39
Coombs, W. Timothy
38
Pelsmacker, Patrick de
38
Taylor, Charles Raymond
38
Pflaum, Dieter
35
Nickel, Volker
32
Anderson, Simon P.
29
Gierl, Heribert
28
Hundhausen, Carl
28
Kind, Hans Jarle
28
Okazaki, Shintaro
28
Diehl, Sandra
27
Melewar, T. C.
27
Septianto, Felix
27
Terlutter, Ralf
27
Rosengren, Sara
26
Saffer, Henry
26
Dahlén, Micael
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Huh, Jisu
23
Stafford, Marla Royne
23
Schweiger, Günter
22
Sriramesh, Krishnamurthy
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Mueller, Barbara
21
Koschnick, Wolfgang J.
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Camilleri, Mark Anthony
19
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National Bureau of Economic Research
67
Zentralausschuss der Werbewirtschaft
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Deutsche Public-Relations-Gesellschaft
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Axel-Springer-Verlag
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OECD
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American Marketing Association
10
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
10
European Society for Opinion and Marketing Research
9
Verlag Dr. Kovač
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IGI Global
8
IP Deutschland GmbH <Köln>
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Nuclear Energy Agency
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Herbert von Halem Verlag
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RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
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Europäische Kommission
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
Nomos Verlagsgesellschaft
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Uni-Taschenbücher GmbH
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BDW, Deutscher Kommunikationsverband
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Shaker Verlag
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Taylor and Francis
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4
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4
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4
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4
Gemeinschaftswerk der Evangelischen Publizistik
4
NetLibrary, Inc
4
Nordic Council of Ministers
4
Organisation for Economic Co-operation and Development
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Journal of advertising research
243
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242
International journal of advertising : the review of marketing communications
219
Corporate communications : an international journal
199
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
184
Journal of marketing communications
176
Journal of advertising : official publication of the American Academy of Advertising
171
SpringerLink / Bücher
156
Journal of communication management : an international journal
144
Journal of business ethics : JOBE
122
Journal of promotion management : JPM
109
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
European journal of marketing : EJM
82
Journal of marketing
77
Journal of promotion management : innovations in planning and applied research
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
72
NBER working paper series
67
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
The accounting review : a publication of the American Accounting Association
63
Journal of retailing and consumer services
62
Psychology & marketing
62
Jahrbuch der Absatz- und Verbrauchsforschung
59
Research
58
NBER Working Paper
57
International journal of industrial organization
56
Health marketing quarterly
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Working paper / National Bureau of Economic Research, Inc.
54
Public Relations : ein Handbuch
52
Journal of current issues and research in advertising : JCIRA
51
Europäische Hochschulschriften / 5
50
Journal of current issues and research in advertising
50
Marketing : ZFP ; journal of research and management
50
Corporate social responsibility and environmental management
49
Economics letters
47
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47
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
2,195
EconStor
107
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37
BASE
12
OLC EcoSci
11
ArchiDok
9
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91
Directory of advertising, marketing, and public relations education in the United States
Davis, Donald Walter
(
ed.
)
-
1951
-
[Rev.]
Persistent link: https://www.econbiz.de/10002731050
Saved in:
92
Web Promotion : professionelle
Werbung
im Internet
Bürlimann, Martin
-
2004
-
3. Aufl., aktualisiert und. erw.
Persistent link: https://www.econbiz.de/10001851216
Saved in:
93
Corporate environmental disclosure : an economic analysis
Orwat, Carsten
-
2000
Persistent link: https://www.econbiz.de/10001481008
Saved in:
94
Kommunikationspolitik : systematischer Einsatz der Kommunikation für Unternehmen
Bruhn, Manfred
-
2003
-
2., völlig überarb. Aufl.
Persistent link: https://www.econbiz.de/10001663356
Saved in:
95
Kommunikation als Erfolgsfaktor im Marketing für Städte und Regionen
Töpfer, Armin
;
Mann, Andreas
-
1995
Persistent link: https://www.econbiz.de/10000978468
Saved in:
96
Ökologieorientiertes Kommunikationsmanagement : strategische Kommunikation mit Anspruchsgruppen
Seydel, Sabine
-
1998
Persistent link: https://www.econbiz.de/10000978629
Saved in:
97
Kommerzielle Kommunikationen im Binnenmarkt : Grünbuch der Kommission
1996
Persistent link: https://www.econbiz.de/10000934766
Saved in:
98
Journal of promotion management : innovations in planning and applied research
[Erscheinungsort nicht ermittelbar] : Routledge
;
-2008: …
-
1.1992/93 -
Persistent link: https://www.econbiz.de/10001766954
Saved in:
99
Unternehmenskommunikation deutscher Mittel- und Großunternehmen : Theorie und Praxis in historischer Perspektive
Wischermann, Clemens
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001738367
Saved in:
100
Perspektiven der internationalen Kommunikationspolitik : von der Standardisierung zur Integration
Schwarz-Musch, Alexander
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001741346
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