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What does "relationship marketing" really mean?
Orr, Linda M. - 2007
Persistent link: https://www.econbiz.de/10003537418
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Company and customer relations
Orr, Linda M. (contributor); Keillor, Bruce D. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003518501
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Sales technology : help or hindrance to ethical behaviors and productivity?
Bush, Alan J.; Bush, Victoria D.; Orr, Linda M.; Rocco, … - In: Journal of business research : JBR 60 (2007) 11, pp. 1198-1205
Persistent link: https://www.econbiz.de/10003560932
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It is all about money and the bottom line : creating and measuring sales effectiveness
Fields, Ingrid J.; d'Amico, Micael F.; Orr, Linda M. - 2007
Persistent link: https://www.econbiz.de/10003537443
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Learning from your customers : building market feedback into strategy and innovation
DiLauro, Jason; Orr, Linda M. - 2007
Persistent link: https://www.econbiz.de/10003537447
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Key account management in the 21st century
Fields, Ingrid J.; DiLauro, Jason; d'Amico, Michael F.; … - 2007
Persistent link: https://www.econbiz.de/10003537456
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The ethics of managing customer information : can customer relationship management backfire?
Orr, Linda M.; Bush, Victoria D. - 2007
Persistent link: https://www.econbiz.de/10003537473
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Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
Vorhies, Douglas W.; Orr, Linda M.; Bush, Victoria D. - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 736-756
Persistent link: https://www.econbiz.de/10009381725
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Leveraging firm-level marketing capabilities with marketing employee development
Orr, Linda M.; Bush, Victoria D.; Vorhies, Douglas W. - In: Journal of business research : JBR 64 (2011) 10, pp. 1074-1081
Persistent link: https://www.econbiz.de/10009270584
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Measuring and exploring symbolic money meanings
Rose, Gregory M.; Orr, Linda M. - In: Psychology & marketing 24 (2007) 9, pp. 743-762
Persistent link: https://www.econbiz.de/10007761342