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Distribution strategies for volume and premium brands in highly competitive consumer markets

Parment, Anders - In: Journal of retailing and consumer services 15 (2008) 4, pp. 250-265

Persistent link: https://www.econbiz.de/10003729832

Generation Y in consumer and labour markets

Parment, Anders - 2012

Persistent link: https://www.econbiz.de/10009381649

Generation Y vs. Baby Boomers : shopping behavior, buyer involvement and implications for retailing

Parment, Anders - In: Journal of retailing and consumer services 20 (2013) 2, pp. 189-199

Persistent link: https://www.econbiz.de/10009734320

Die Generation Y - Mitarbeiter der Zukunft : Herausforderung und Erfolgsfaktor für das Personalmanagement

Parment, Anders - 2013

Persistent link: https://www.econbiz.de/10009675617

Die Generation Y - Mitarbeiter der Zukunft : Herausforderung und Erfolgsfaktor für das Personalmanagement

Parment, Anders - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10008685952

Die Zukunft des Autohandels : Vertrieb und Konsumentenverhalten im Wandel - wie das Auto benutzt, betrachtet und gekauft wird

Parment, Anders - 2016

Persistent link: https://www.econbiz.de/10011452624

Controlling for competitiveness : strategy formulation and implementation through management control

Nilsson, Fredrik; Olve, Nils-Göran; Parment, Anders - 2011

Persistent link: https://www.econbiz.de/10009161833

Herausforderungen und Handlungsansätze für das Personalmanagement von Millennials

Klaffke, Martin; Parment, Anders - In: Personalmanagement von Millennials : Konzepte, …, (pp. 3-21). 2011

Persistent link: https://www.econbiz.de/10009241536

Business marketing : managing value creation

Kindström, Daniel; Kowalkowski, Christian; Parment, Anders - 2021 - First edition

Business Marketing delivers comprehensive coverage of the theory and practice needed to understand today's fast-paced B2B markets and how to act on them. Being able to navigate on contemporary markets and include marketing in firm strategy is becoming a key capability for successful firms

Persistent link: https://www.econbiz.de/10012512801

"If you've seen one, you've seen them all!" are young millennials the same worldwide?

Schewe, Charles D.; Debevec, Kathleen; Madden, Thomas Justin - In: Journal of international consumer marketing 25 (2013) 1, pp. 3-15

Persistent link: https://www.econbiz.de/10009737359