Generation Y in consumer and labour markets

Anders Parment

1. Introduction -- 2. Generational cohorts and the emergence of Generation Y -- 3. Generation Y and society : values and defining moments -- 4. Generation Y and the market environment -- 5. Generation Y and the social environment -- 6. Generation Y as consumers and coworkers.

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Year of publication:	2012
Authors:	Parment, Anders
Publisher:	New York : Routledge,
Subject:	Arbeitsmarkt \| Labour market \| Erwerbstätigkeit \| Employment \| Konsumentenverhalten \| Consumer behaviour \| Altersgruppe \| Age group \| Soziale Beziehungen \| Social relations \| Soziale Lage \| Social situation \| Arbeitsbedingungen \| Working conditions

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Extent:	1 online resource (xx, 153 pages)
Series:	Routledge interpretive marketing research ; 15
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (pages [139]-150) and index.
ISBN:	978-0-203-80307-3 ; 978-1-136-63118-4 ; 978-1-136-63122-1 ; 978-1-136-63123-8 ; 978-0-415-88648-2 ; 978-1-138-94568-5
Other identifiers:	10.4324/9780203803073 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014498361