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Why luxury brand managers should pay attention to social class : not all counterfeit users are equal
Amaral, Nelson Borges; Loken, Barbara - In: Rutgers business review 2 (2017) 3, pp. 350-356
Persistent link: https://www.econbiz.de/10011887088
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Revisiting gender differences : what we know and what lies ahead
Meyers-Levy, Joan; Loken, Barbara - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 129-149
Persistent link: https://www.econbiz.de/10010485540
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Leveraging a brand through brand extension : a review of two decades of research
Loken, Barbara; Joiner, Christopher; Houston, Michael J. - In: Brands and brand management : contemporary research …, (pp. 11-41). 2010
Persistent link: https://www.econbiz.de/10003941296
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When do bad things happen to good brands? : understanding internal and external sources of brand dilution
Loken, Barbara; John, Deborah Roedder - In: Brands and brand management : contemporary research …, (pp. 233-270). 2010
Persistent link: https://www.econbiz.de/10003941324
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A process-tracing study of brand extension evaluation
Boush, David M.; Loken, Barbara - 2010
Persistent link: https://www.econbiz.de/10003924407
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Corporate sponsorships may hurt nonprofits : understanding their effects on charitable giving
Bennett, Christine M.; Kim, Hakkyun; Loken, Barbara - In: Journal of consumer psychology : JCP : the official … 23 (2013) 3, pp. 288-300
Persistent link: https://www.econbiz.de/10009779771
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Categorization theory and research in consumer psychology : category representation and category-based inference
Loken, Barbara; Barsalou, Lawrence W.; Joiner, Christopher - In: Handbook of consumer psychology, (pp. 133-163). 2008
Persistent link: https://www.econbiz.de/10003716158
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Brand concept maps : a methodology for identifying brand association networks ; Report No. 05-112
John, Deborah Roedder; Loken, Barbara; Kim, Kyeongheui; … - In: MSI reports : working paper series (2005) 3, pp. 41-65
Persistent link: https://www.econbiz.de/10003201705
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Corporate sponsorships may hurt nonprofits: Understanding their effects on charitable giving
Bennett, Christine M.; Kim, Hakkyun; Loken, Barbara - In: Journal of consumer psychology : the official journal … 23 (2013) 3, pp. 288-300
Persistent link: https://www.econbiz.de/10010134497
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When will larger-sized female models in advertisements be viewed positively? The moderating effects of instructional frame, gender, and need for cognition
Peck, Joann; Loken, Barbara - In: Psychology & marketing 21 (2004) 6, pp. 425-442
Persistent link: https://www.econbiz.de/10006964100