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Purpose: Numerous studies have examined factors influencing electronic word of mouth (eWOM) providing behaviour. The volume of extant research and inconsistency in some of the findings makes it useful to develop an all-encompassing model synthesising results. Therefore, the purpose of this...
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Section 1: Economics and Finance -- Chapter 1: The Political Economy of Financial Development: A Review -- Chapter 2: Grievance Redressal in the Indian Financial Regulatory Space - The Unified Approach -- Chapter 3: Role of Intermediaries in Providing Financial Access: Current and Future...
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Part I: Social Media Marketing -- Chapter 1. Return on investment in social media marketing: Literature review and suggestions for future research -- Chapter 2. The Effect of Fashion e-Blogs on Women's Intention to Use -- Chapter 3. Investigating the Impact of Social Media Commerce Constructs on...
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