In order to select "best" customers for a direct marketing campaign, response models are widespread: a sample of customers receives an ad, a catalog, a sample pack, or a discount offer on a test basis. Then, their responses (e.g., website visits, conversions, or revenues) are used to build a...

Modern call centers require precise forecasts of call and e-mail arrivals to optimize staffing decisions and to ensure high customer satisfaction through short waiting times and the availability of qualified agents. In the dynamic environment of multi-channel customer contact, organizational...

Die vorliegende Kurzfassung einer Studie diskutiert das Innovationsmanagement in Netzwerken auskleinen und mittleren Unternehmen (KMU) und Forschungseinrichtungen, die gemeinsam neue Produkteund Prozesse entwickeln und einführen (im Folgenden kurz Wertschöpfungsnetzwerke oderNetzwerke). Dabei...