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Contribution of vanity to consumer apparel advertising perception

Wong, Winifred; Malone, Timothy - In: Journal of fashion marketing and management 20 (2016) 1, pp. 54-71

Persistent link: https://www.econbiz.de/10011575249

The influence of alcohol on advertising perception and recall during a sports viewing experience

Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170

Persistent link: https://www.econbiz.de/10010376554

Exploring the factors of green advertising that entices purchase behaviour among Bangaloreans

Saravanaraj, M. G.; Pillai, Sruthi - In: International journal of business excellence 14 (2018) 2, pp. 275-283

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Generation Z's and millennials' perception of masculinity in advertising : a challenge for advertisers

Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends economics and management 17 (2023) 41, pp. 21-39

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and determine which type of masculinity and which masculinity characteristics consumers favour in a masculine character or the advertising message centred around masculinity. This can...

Persistent link: https://www.econbiz.de/10014318225

Consumers' demographics as predictors of their perception of online advertising : are they still relevant in the e-landscape?

Ahlluwalia, Sarika; Singh, Seema - In: Global business review 24 (2023) 3, pp. 417-432

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Uncovering Victoria's Secret : exploring women's luxury perceptions of intimate apparel and purchasing behaviour

Hume, Margee; Mills, Michael - In: Journal of fashion marketing and management 17 (2013) 4, pp. 450-485

Persistent link: https://www.econbiz.de/10010197999

Web adoption and firm performance in the fashion industry : the moderating role of social and economic rational managerial perceptions

Hurtado Gonzalez, J. M.; Bruque Cámara, S.; Galán … - In: Journal of organizational computing and electronic commerce 24 (2014) 4, pp. 342-365

Persistent link: https://www.econbiz.de/10010460847

"If people are wearing pink stuff they’re probably not real fans" : exploring women's perceptions of sport fan clothing

Sveinson, Katherine; Hoeber, Larena; Toffoletti, Kim - In: Sport management review 22 (2019) 5, pp. 736-747

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Effect of consumption-context and product attributes on social value perception of luxury clothes for Indian female consumers

Manocha, Raghav - 2020

Persistent link: https://www.econbiz.de/10012597962

"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes

Behre, Barbara; Cauberghe, Verolien - In: International journal of consumer studies 48 (2024) 2, pp. 1-12

Persistent link: https://www.econbiz.de/10014531629

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