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Woodside, Arch G. (contributor) - 2000

This work's 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done: scan environments better to find the weak signals on breakthrough technologies; understand shifts in customers' attitudes and behaviors;...

Persistent link: https://www.econbiz.de/10009628292

Customer experiences with brands : literature review and research directions

Ismail, Ahmed Rageh; Melewar, T. C.; Lim, Lynn; … - In: The marketing review 11 (2011) 3, pp. 205-225

Persistent link: https://www.econbiz.de/10009408590

Problem gamblers' harsh gaze on casino services

Prentice, Catherine; Woodside, Arch G. - In: Psychology & marketing 30 (2013) 12, pp. 1108-1123

Persistent link: https://www.econbiz.de/10010232490

How contextual cues impact response and conversion rates of online surveys

Pan, Bing; Woodside, Arch G.; Meng, Fang - In: Journal of travel research : a quarterly publication of … 53 (2014) 1, pp. 58-68

Persistent link: https://www.econbiz.de/10010235907

Triple sense-making of findings from marketing experiments using the dominant variable based-logic, case-based logic, and isomorphic modeling

Woodside, Arch G.; Schpektor, Alexandre; Xia, Xin - In: International journal of business and economics 12 (2013) 2, pp. 131-153

Persistent link: https://www.econbiz.de/10010236041

Guest editorial: Sense making, dilemmas, and solutions in strategic management

Woodside, Arch G. (contributor) - In: International journal of business and economics 12 (2013) 2, pp. 91-95

Persistent link: https://www.econbiz.de/10010236048

Applying complexity theory to deepen service dominant logic : configural analysis of customer experience-and-outcome assessments of professional services for personal transformatio...

Wu, Pei-ling; Yeh, Shih-shuo; Huan, Tzung-cheng; … - In: Journal of business research : JBR 67 (2014) 8, pp. 1647-1670

Persistent link: https://www.econbiz.de/10010379252

Critical tests of multiple theories of cultures' consequences : comparing the usefulness of models by Hofstede, Inglehart and Baker, Schwartz, Steenkamp, as well as GDP and distanc...

Hsu, Shih-yun; Woodside, Arch G.; Marshall, Roger - In: Journal of travel research : a quarterly publication of … 52 (2013) 6, pp. 679-704

Persistent link: https://www.econbiz.de/10010200137

Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality

Do, Hyunji; Ko, Eunju; Woodside, Arch G. - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 658-677

Persistent link: https://www.econbiz.de/10011547697

Predicting advertising execution effectiveness : scale development and validation

Woodside, Arch G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 306-311

Persistent link: https://www.econbiz.de/10011453377

A service of the

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